How to Optimize your Mobile App Monetization with AdColony

Posted May 18, 2020

With a total of 5.6 million mobile apps available to download globally as of Q1, 2020 (Source: Statista), mobile app publishers seek various methods to keep their apps growing and profitable in a super competitive mobile market. The most common ways publishers take to monetize their apps are IAP (in-app purchase), paid downloads, in-app subscriptions,…

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In-App Advertising Guide During COVID-19

Posted May 7, 2020

As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…

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Mobile Monday: Mobile Native Ad Spend & MMA Forum Indonesia Details!

Posted Oct 8, 2018

If you’re still pouring money into desktop or mobile web and not giving mobile its fair shake, you’re officially behind the curve according to TripleLift’s latest research on programmatic spend patterns. Also this week, we’ve got a quick preview of Tom Simpson’s upcoming session during MMA Indonesia! It’s time for Mobile Monday. Maximizing Mobile –…

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