Creative Showcase: Peter Rabbit

Posted Jul 27, 2018

In this edition of the Creative Showcase, we’re looking at Peter Rabbit’s Veggie Chop- Dynamic End Card & Instant-Play HD Video™ and why it gained so much success. How it Worked Leveraging AdColony’s Dynamic End Card technology and Instant-Play HD Video™, this campaign allows moviegoers the opportunity to build familiarity with some of the most…

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AdColonized: Getting to Know Nihat Albayrak

Posted Jul 20, 2017

Located in Istanbul, Nihat Albayrak strives to manage successful InstantPlay™ Brand Campaigns all across EMEA. As a Campaign Manager, he constantly balances the needs of advertising and publishers to create success for everyone involved. While studying Industrial Engineering in college, Nihat gained experience working as a Production Planning Intern at a chocolate factory! On the…

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Mobile Monday: Bloomberg’s Boost & RuneScape’s Revival

Posted Jul 17, 2017

In this edition of Mobile Monday, we’re celebrating both Bloomberg’s commitment to improving the mobile user experience as well as RuneScape’s cross-platform future. Bloomberg’s Boost Consumers expect content to be available immediately. It’s why Instant-Play™’s creation was so important on the mobile video front, it’s true for all forms of content: consumers simply don’t have…

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Viewability and Ensuring Quality Ad Experiences

Posted Jul 12, 2017

“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…

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