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In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ and Instant-Play™ HD Video were utilized to drive greater vehicle awareness for Toyota in this multiple award-winning campaign! How it WorkedAdColony worked with Toyota and their agency Conill Advertising to create a three-month-long campaign to drive user engagement. Two versions of…
In this edition of the Creative Showcase, we’re looking at Peter Rabbit’s Veggie Chop- Dynamic End Card & Instant-Play HD Video™ and why it gained so much success. How it Worked Leveraging AdColony’s Dynamic End Card technology and Instant-Play HD Video™, this campaign allows moviegoers the opportunity to build familiarity with some of the most…
Located in Istanbul, Nihat Albayrak strives to manage successful InstantPlay™ Brand Campaigns all across EMEA. As a Campaign Manager, he constantly balances the needs of advertising and publishers to create success for everyone involved. While studying Industrial Engineering in college, Nihat gained experience working as a Production Planning Intern at a chocolate factory! On the…
In this edition of Mobile Monday, we’re celebrating both Bloomberg’s commitment to improving the mobile user experience as well as RuneScape’s cross-platform future. Bloomberg’s Boost Consumers expect content to be available immediately. It’s why Instant-Play™’s creation was so important on the mobile video front, it’s true for all forms of content: consumers simply don’t have…
“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…