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Getting to Yes: iOS 14.5 Opt-In Suggestions

Posted Mar 22, 2021

It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…

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