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Mobile Monday: Retail App Report, Super Apps, and ATT’s Effect on Opt-in Rates

Posted Jan 10, 2022

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explores a new retail app report that breaks down consumer awareness and install rate, AdColony discusses the rise of super apps and shopping in-app, and…

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Getting to Yes: iOS 14.5 Opt-In Suggestions

Posted Mar 22, 2021

It’s March 2021, which means the release of iOS 14.5 is just around the corner, bringing with it Apple’s required privacy framework, AppTrackingTransparency (ATT). As you probably already know, the framework will prompt users to opt-in to allow app tracking. For developers (and therefore advertisers), getting users to opt-in will be a challenging yet imperative…

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