The Shift Toward Mobile Blog Header

The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

Read more
Display Format Blg Header

Choosing the Right Display Format for Your App

Posted Oct 2, 2019

Every app has its own set of challenges when it comes to finding the right placements for ads. It’s important that developers have a variety of ad options that best suit their app and audience. That’s why major brands like Toyota, Sony, Starbucks, and Unilever incorporate both video and display banner ads to maximize monetization…

Read more

Highlights from Supernova Summit 2019

Posted Sep 16, 2019

In September, the AdColony Publishing and Performance teams invited valued clients to the annual Supernova Summit in beautiful Napa, CA. The two-day event was held in the heart of wine country at the Meritage Resort and Spa. Partners from across the globe gathered to share insights and knowledge around user acquisition and app monetization. Interactive…

Read more
MM-0812-Blog Header

Mobile Monday: Why Brands Should Try Rewarded Video, Fyber’s New FairBid Platform

Posted Aug 12, 2019

When it comes to mobile advertising, brands are always concerned with increased efficiency and revenue, and so are developers. One of our trusted partners, Fyber, has launched the latest version of its mediation platform for mobile game developers and advertisers alike to achieve their goals. Meanwhile, brands are learning how to best serve engaging ads…

Read more
Rewarded Video Blog Header

Rewarded Video: Monetization Through Engagement

Posted Jun 18, 2019

When considering monetization strategies, app developers look for an advertising solution that will bring in revenue without compromising the user’s experience they’ve spent ages crafting. This is where rewarded video comes in. Rewarded video has proven itself to be a reliable and effective tactic for both advertisers and developers while keeping users engaged. If you’re…

Read more
AMP Blog Header

AMPing Up Monetization with AdColony

Posted May 3, 2019

With easy access to smartphones, mobile gaming has become a global pastime. The growing gaming audience has put pressure on app developers to choose the most effective monetization strategies. While some apps rely on in-app purchases only, approximately half of developers (49%) monetize with mobile ads, and only 20% use both ads and IAP. Given…

Read more
in-app mediation blog header

Mobile Monday: Developers Prefer In-App Ads While Ad Mediation Rises

Posted Apr 15, 2019

It is no secret that app developers need to make money, but what is their favorite way to get that cheddar? We’ll take a look at developers’ preferences for monetization and ad mediation and if they actually understand what is going on with the different bidding methods. Speaking of making money, Pearl Abyss’ role-playing game…

Read more
GDC 19 Session Header

GDC Panel Looks Past the Waterfall, Into the Programmatic Future

Posted Mar 27, 2019

As thousands gathered at the Moscone Center in San Francisco last week, a roomful of GDC (Game Developers Conference) attendees were intently focused on the topic of advanced mediation in the Looking Past The Waterfall panel, led by our very own David Pokress, EVP of Global Publishing. Why so intently focused? Because a lot is…

Read more
Keyword Blacklisting Header

New Case Study: A Changing Business Strategy

Posted Feb 19, 2019

For publishers, it may make sense to not allow ads from competitors or from other user-acquisition apps that might accelerate your churn. Doing so might be costing developers a tremendous opportunity for revenue! AdColony worked with a well-known publisher to test this theory. Changing Monetization Strategy A well-known publisher with several social casino titles creates…

Read more