MoPub Partner Spotlight Blog Header

Partner Spotlight: MoPub

Posted Feb 18, 2021

Over ten years ago, MoPub was founded with the goal of maximizing growth for publishers with mobile advertising. Since then, they have grown into a leader in the mobile industry delivering growth for developers through monetization and connecting brands with high-quality mobile audiences. We are excited to be working with MoPub in order to boost…

Read more

Optimizing Use Rate 2020

Posted Nov 24, 2020

There are multiple metrics of mobile app monetization; some say there might be too many! Sometimes though, it’s always best to stick with basics. In the process of optimizing app monetization, one of the most powerful methods is optimizing ad use rate. What’s Use Rate? An app’s use rate is the percentage of DAU (Daily…

Read more

Effects of Removing Blacklisting

Posted Nov 15, 2020

For publishers, it may make sense to not allow ads from competitors or from other user acquisition apps that might accelerate your churn. However, this blacklisting might be costing developers a tremendous opportunity for revenue. According to a study from a cybersecurity solution company, CHEQ and the Merrick School of Business, U.S. online news publishers…

Read more
Programmatic Publishers Blog Header

Programmatic for Publishers

Posted Nov 9, 2020

Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so.  Considering how…

Read more
Webinar iOS 14 Blog Header

Event Preview: Webinar – iOS 14: What You Need to Know NOW

Posted Aug 31, 2020

If you’ve been following the AdColony blog or mobile app news since June, you know iOS 14 is big news. Join AdColony next week to learn the core of how to succeed in the new world of iOS 14. Update: Apple may have delayed enforcement, but the requirements are still coming. We feel now is…

Read more

iOS 14 — Developer & Publisher Update

Posted Jul 15, 2020

We’ve been listening to our clients and partners for a few weeks now, and wanted to address some of the questions we’ve been hearing most frequently around the changes coming to the mobile app ecosystem this Fall with iOS 14’s public release. Read on for more information.  Rumors of the total deprecation of the IDFA…

Read more
Monetizing Programmatic Ads

The Benefits of Monetizing with Programmatic Advertising

Posted Jun 18, 2020

Smartphone adoption and the spread of 5G is changing the way we watch video content on mobile devices. Data consumption is being driven by mobile video not just for entertainment but also for advertising. Mobile video monetization is ever-evolving with the advancements in technology and programmatic advertising has been progressing along with it. Every year,…

Read more

3 Best Practices For Ad Monetization (To Preserve Your Killer UX)

Posted Jun 1, 2020

To “have your cake and eat it too” is how we describe the impossibility of possessing two conflicting benefits at the same time, having the best of both worlds, so to speak. And yet the concept still exists, because we do want it both ways, no matter how impossible it may seem. The concept of…

Read more

Publisher Spotlight: ABI Game Studio

Posted May 26, 2020

For those into arcade games, you may have heard of the popular shooting games 1945, Galaxy Attack: Alien Shooter, or Infinity Shooting: Galaxy War, which are topping both popular and top-grossing charts under the arcade category. Did you know that these are all from the same publisher, Onesoft Studio in Vietnam? Onesoft has multiple independent…

Read more

How to Optimize your Mobile App Monetization with AdColony

Posted May 18, 2020

With a total of 5.6 million mobile apps available to download globally as of Q1, 2020 (Source: Statista), mobile app publishers seek various methods to keep their apps growing and profitable in a super competitive mobile market. The most common ways publishers take to monetize their apps are IAP (in-app purchase), paid downloads, in-app subscriptions,…

Read more