Doritos Cool and Hot

Creative Showcase: Doritos Cool and Hot

Posted Nov 15, 2019

In this edition of the Creative Showcase, we look at how AdColony’s Aurora HD Video™ is paired with interactive elements to recreate the sensations of Doritos Cool & Hot in its Smarties X award-winning campaign! How it WorkedThe mobile ad campaign was for Doritos Cool and Hot was inspired by the different sensations that are…

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Creative Showcase: Nestle Dancow Aurora™ HD Video

Posted Sep 14, 2018

In this edition of the Creative Showcase, we’re taking a look at the MMA Smarties-nominated Nestle Dancow Aurora™ HD Video, how it worked, and why it gained so much success! How it Worked Aimed at tech-savvy, millennial mothers in Indonesia, the Nestle Dancow Aurora™ HD Video campaign brought utilized the interactivity available with mobile experiences….

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Mobile Monday: 6 Seconds, Subscriptions, & Search

Posted Aug 14, 2017

In this edition of Mobile Monday, we are covering the rise of even shorter ads, how one company wants to revive app subscriptions via a new model, and the value that one search giant places on mobile discovery. The Rise of Shorter Ads It’s long been known that mobile advertising creatives need not adhere to…

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Creative Showcase: Ambient Effects and the Clash of Kings

Posted Jan 29, 2016

In this Creative Showcase, we are examining how Elex is able to drive installs for their mobile strategy game Clash of Kings through ambient effects, crescendoing text, and use of characters. Why it Works: This creative follows several mobile video ad best practices, including: 21 second duration crescendoing callouts ambient effects character close-ups energetic, non-essential audio…

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Creative Showcase: Personalizing Puzzles with Best Fiends

Posted Jan 22, 2016

In this edition of Creative Showcase, we’re taking a look at how Seriously is driving installs and interest in their hit title Best Fiends by following a few key mobile advertising creative best practices. Why It Works Reviewing the creative above, we can spot several reasons why the spot is driving exceptional CTR and install…

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