Mobile Monday: Gen Z’s Mobile Gaming Behavior, Apple Revenue Reaches $64B in Q4

Posted Nov 4, 2019

Generation Z has become the largest generation globally, giving them major spending power that will only increase as they get more disposable income. The digitally native age group is still developing their brand preferences and spending habits so companies need to start fostering brand loyalty and maximizing customer lifetime value. App Annie’s recent report shares…

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Mobile Monday: Emerging Markets in Mobile Gaming

Posted Jun 17, 2019

Most of the research on the mobile gaming industry has been focused on large markets like China and the United States. A new report highlights the emerging markets including India and Brazil that are gaining publishers’ attention. Meanwhile, several countries have seen huge gains in consumer spend since 2016. Get all the details in this…

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Big Spenders, Smart Purchases: Whales Drive Mobile Profit

Posted Apr 7, 2016

The reports are in and despite a small dip as a share of combined app downloads in 2015, games actually increased to 80% of overall app spending! That’s another year of mobile game developers and publishers proving once again that mobile is the space to be in. These awesome numbers come from App Annie’s Gaming Spotlight 2015 Review, released last…

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