With 2019 soon approaching, marketers are keeping an eye out on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. According to eMarketer, digital ad spend in the U.S. will exceed traditional media in 2019. Currently, about $111 billion is…
The phrase “brand safety” has been a buzz word in the advertising industry for quite some time now. With 67% of Marketers stating that their brands, or brands they’ve worked with, have been exposed to brand safety issues at least once, it’s no wonder why companies are buckling down on safety measures. While inappropriate content…
Printed things, the adage goes, is more believable than word of mouth. In the era of the Internet, that “printing” has moved from ink and paper to zeroes and ones. With the screens in our pocket taking up more and more of our attention, and social a huge part of that, it’s no wonder that…