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AdColony Awarded DTSG Brand Safety Certificate

Posted May 28, 2019

It’s 2019 and advertisers that still haven’t placed importance on brand safety are few and far between. It is imperative that their media partners demonstrate their efforts in providing trust and transparency.  As a commitment to being a brand-safe partner, AdColony has once again received the Digital Trading Standards Group (DTSG) Brand Safety certificate and…

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Mobile Monday: Ad Fraud in Asia & New Benchmarks

Posted Nov 12, 2018

Mobile measurement and ad fraud prevention is kind of Adjust’s thing, so it’s important news when they release new standards. This week they published their Global Benchmarks 2.0 report. It’s also timely, as TrafficGuard and Juniper Research also this week released their latest study on fraud across Asia. Time to take a look this Mobile Monday!…

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AdColony Receives IAB UK Gold Standard 1.0 Certification

Posted Jun 21, 2018

AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…

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Misclicks or Malicious? The Role of Intent in Mobile Fraud Detection

Posted Apr 24, 2018

One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…

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The Default Position

Posted Apr 17, 2018

Mobile fraud is one of the biggest issues facing the digital advertising industry today, including mobile ads. With so many different types of fraud continually evolving, it can be difficult to keep up. Advertisers and publishers should be aware, because mobile fraud could cost them more than they realize. As the mobile performance ad industry…

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A Conversation Starter on Fraud & Safety in Mobile

Posted Mar 20, 2018

A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent activity has been raised repeatedly and often without a solution being reached or even recommended. Whenever the term “mobile ad fraud” comes…

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Improving Ads with Speed, Trust, & Sincerity

Posted Mar 13, 2018

Users want high quality content, advertisers want to engage those users, and publishers want to keep their doors open. To satiate all of these wants, publishers are forever looking for ways to finesse their ad monetization so that they that can support the cost of production without turning away users. This search isn’t easy, and…

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