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In-App Advertising Guide During COVID-19

Posted May 7, 2020

As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…

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Mobile Monday: Google Play Launches Redesign, In-App Ad Impressions Grow 26%

Posted Aug 26, 2019

Fraud has been a significant concern for mobile apps and the industry has been working to maintain quality and transparency. A report from Pubmatic revealed that strides in combating app fraud and in-app growth led to an increase of in-app ad impressions. Meanwhile, Google Play’s revamped interface makes it easier for users to find games….

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Mobile Monday: Developers Prefer In-App Ads While Ad Mediation Rises

Posted Apr 15, 2019

It is no secret that app developers need to make money, but what is their favorite way to get that cheddar? We’ll take a look at developers’ preferences for monetization and ad mediation and if they actually understand what is going on with the different bidding methods. Speaking of making money, Pearl Abyss’ role-playing game…

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