Huddle Event-Blog Header

Event Preview: Huddle AMEA and Russia

Posted May 15, 2019

Connect with the brightest stars in tech and media at Huddle AMEA & Russia! Huddle is the premier regional conference hosted by global media and marketing company Mindshare and will take place May 22 – 25 in Bali. We are excited to be a silver sponsor for the event that is expected to host more…

Read more

Key Takeaways: Mobile Video Disruption

Posted Oct 11, 2017

Recently, AdColony co-hosted a webinar on mobile video disruption with the MMA. Tom Simpson, Director of Growth and Programmatic at AdColony, as well as Pedro Ramirez Caviedes, Digital Lead for Unilever at Mindshare, led a discussion about the changing dynamics of video advertising and how advertisers can engage users to drive outcomes. The purpose of…

Read more

MMA Webinar Series: Mobile Video Disruption

Posted Sep 27, 2017

Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these…

Read more

Tales from IAB MIXX: Could the Tech Behind Your Mobile Creative Use an Upgrade?

Posted Oct 1, 2014

“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…

Read more