App Install Marketers Search for AdColony First

Posted Jun 17, 2016

In a report by Thalamus, a discovery and review platform for online advertising, AdColony was the number one most searched ad vendor by app install marketers. For ad vendor views, AdColony beat out Facebook and came out on top again, with our parent company Opera Mediaworks ranking at number 11. The full infographic delves into the…

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The Opera Mediaworks Native Video Fund: Backing Next-Gen Creativity in Mobile

Posted Jan 30, 2015

“Put your money where your mouth is …” It’s an old-school idiom, but it’s one that’s particularly relevant for us today. We’ve always talked about the importance of innovation … of thinking “mobile-first,” and of course, about delivering amazing mobile video experiences for both brands and consumers. But with the launch of the Opera Mediaworks…

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1 Out of Every 10 Mobile Ads in the US is Now a Video  

Posted Oct 22, 2014

As part of our quest to spread the good word about all the creativity, innovation and growth happening in mobile video, we often cite interesting stats from other companies in the mobile ad ecosystem. But today some of our own research takes center stage: Introducing the State of Mobile Advertising report from Opera Mediaworks –…

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Tales from IAB MIXX: Could the Tech Behind Your Mobile Creative Use an Upgrade?

Posted Oct 1, 2014

“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…

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