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How Brands Can Survive During the COVID-19 Crisis

Posted Jul 7, 2020

Much has been made of the idea of a “new normal” both personally and professionally during the ongoing COVID-19 outbreak and upswing in some areas. Pressure on executives and leaders to make the right decision is key for their brand. Especially in this period, obtaining information from reliable sources makes it easier to adapt and…

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Brand Loyalty: What CPG Advertisers Should Know

Posted Jun 16, 2020

With their Coronavirus research hub, GlobalWebIndex provides updated information about the state of industries and social behaviour, as well as expectations of clients and the potential “new normal.” In their latest research for consumer packaged goods, they revealed key insights into how COVID-19 has disrupted the brand-consumer relationship and uncovered fact-based guidance on how CPG…

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In-App Advertising Guide During COVID-19

Posted May 7, 2020

As the global outlook on the COVID-19 coronavirus pandemic has developed, it has become clear that things are unlikely to return to normal quickly. With new cases being reported daily, it is an important time for brands to determine their role and tone of voice. Should they be quiet? Or should they help control the…

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10 Brands Leveraging Mobile Advertising in APAC

Posted Apr 30, 2020

Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…

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How Video Duration Affects Brand Advertising

How Video Duration Affects Brand Advertising

Posted Apr 29, 2020

In the fast pace of the digital world today, it is not easy to manage the best return on investment. There are a lot of variables and advertisers need to make sure they have the right strategy. Frequency, advertising platform, creative, and messaging are some of the common discussion topics. But most advertisers still have…

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