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Mobile Monday: Mobile Header Bidding Ad Spend Grew 20%, Mobile Ad Placements Up 70%

Posted Aug 23, 2020

For many industries, 2020 has slowed down business and consumer spending. On the opposite end, mobile has seen booming demand which in turn has bolstered some industries. App Annie’s newest report showed that interstitial ads are pushing major growth for mobile ad placements. Meanwhile, Pubmatic revealed that mobile header bidding in programmatic advertising has jumped…

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The Benefits of Monetizing with Programmatic Advertising

Posted Jun 18, 2020

Smartphone adoption and the spread of 5G is changing the way we watch video content on mobile devices. Data consumption is being driven by mobile video not just for entertainment but also for advertising. Mobile video monetization is ever-evolving with the advancements in technology and programmatic advertising has been progressing along with it. Every year,…

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Highlights from the Kochava Traffic Index & AppsFlyer Performance Index

Posted Apr 1, 2020

As the first quarter of the year comes to an end, it’s the time of year when global mobile attribution platforms release their semi-annual indexes, the industry-standard ranking of media sources in mobile advertising. We’re thrilled to announce that AdColony has been recognized in multiple categories from our partners are Kochava and AppsFlyer!  Kochava Traffic…

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Mobile Monday: The Rapid Growth of Programmatic Advertising in Mobile Video, Consumer Privacy’s Role in Ad Targeting

Posted Jan 27, 2020

With so many major players in the mobile advertising space, it’s hard to keep up with what’s current when planning advertising strategies for the year. Publications have been gathering predictions from industry leaders on mobile advertising trends for the rest of this year. Two common threads among professionals are the increased ad budgets for in-app…

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Event Preview: Programmatic Punch APAC and Digital Advertising Awards

Posted Oct 1, 2019

The AdColony team has a busy week ahead as we prepare to attend two exciting events: Programmatic Punch APAC and The Drum Digital Advertising Awards! Both events will take place in Singapore and will be attended by the most innovative marketers and advertisers in the region. Tom Simpson, our VP, Brand & Exchange, APAC, will…

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Event Preview: ATS London

Posted Sep 3, 2019

ATS London returns on September 9 and more than 500 programmatic media professionals will be joining from across the region. The agenda will feature speakers from innovative companies from the marketing and advertising industries and a debate lead by ExchangeWire that is expected to challenge, educate, and entertain guests.  AdColony is excited to be a…

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Event Preview: ATS Singapore

Posted Jun 12, 2019

Join industry experts from programmatic advertising and marketing technology at ATS Singapore! The two-day conference will be held on June 24th and 25th at the landmark Marina Bay Sands resort. Attendees will have the opportunity to discuss the challenges specific to programmatic and data-driven advertising in an honest and unbiased way. AdColony is excited to…

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Event Preview: Digiday Programmatic Marketing Summit

Posted May 22, 2019

Join leaders from top agencies and brands at Digiday Programmatic Marketing Summit in Austin! The event will be held May 29th to 31st, 2019 and will feature candid discussions on where brands are investing in programmatic advertising across platforms. This year’s summit will cover the evolving programmatic supply chain, new transparency tools, the upcoming release…

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