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Amazon Prime Video, the subscription video-on-demand service, was looking to create awareness and drive anticipation for its latest series; Jack Reacher. In order to drive awareness around the exclusiveness of the series to Prime Video in Feb 2022, Amazon Prime Video partnered with Digital Turbine’s AdColony team to engage the potential audience in an entertaining…
AdColony is thrilled to announce that our mobile campaigns have received five awards from MarTech and one award from IAB Mixx Turkey! Our Turkey team was rewarded for their highly innovative and engaging mobile campaigns. The hard work and the dedication of our teams brought home a total of six awards at both prestigious ceremonies!…
Last month, AdColony participated in Harvard Business Review & Bloomberg Businessweek teams’ Turkey Summit 2022, leading a discussion about the shopping preferences of Turkish consumers, the rise of online shopping globally, the increase in mobile shopping, and the prominence of e-commerce mobile applications. Sales Director of Instant- Play™ Growth Markets EMEA & LATAM Serdar Çelik,…
In this Creative Showcase, Axe wanted to bring awareness and engagement to their new deodorant which was prepared with their brand new dual-action technology. In order to create interaction with their target audience, Axe partnered with AdColony and their highly engaging Gamification ad format. With this format, Axe targeted consumers who played a game by…
AdColony is proud to announce that our mobile campaigns have received four awards from the IAB Mixx Turkey! Our Turkey team was rewarded for their innovative and highly engaging mobile campaigns and unsurprisingly won four awards in this prestigious ceremony. The winners were chosen from among hundreds of applications across Turkey and were evaluated by…
One of the most important seasons for Muslims, Ramadan, is around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. Even though it becomes very difficult to share this joyful time with our loved ones during these pandemic days, it’s helpful to see what type of role mobile devices…
In this Creative Showcase, we are looking at the engaging A101 Brand Image campaign in Turkey. Well-known A101, which is one of the biggest supermarket chains in Turkey, sought to celebrate the opening of its 10,001st store by using the superiority of mobile advertising. With AdColony’s Instant-Play™ HD Video and Dynamic End Card technologies, A101…
When we think of countries associated with the gaming industry, our first thoughts will most likely go to Japan or the United States. What we might not realize is that gaming is a worldwide business with hubs on all continents. Turkey, for instance, has a growing gaming industry. The market is well on its way…
Meet Seher Basaran, a Senior Campaign Manager who works in our Istanbul office! A member of one of our fastest-growing offices, Seher’s days are filled with monitoring campaigns and data, and making the necessary adjustments for success. She is big on meditation and social media apps lately. Get to know her better in this week’s…
While the COVID-19 pandemic continues to change our way of socializing all over the world, one of the things everyone likes to keep close to themselves is music. Whether it is for relaxation or an at-home workout, we all have certain songs that help us through the hard times. With the digitalization of music, streaming…