Creative Hacks June 11 2020

Event Preview: Creative Hacks – Engagement & Innovation

Posted Jun 7, 2020

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print…

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Creative Showcase: SariWangi

Posted May 31, 2020

In this Creative Showcase, we’re looking at SariWangi’s use of AdColony’s Dynamic End Card and precise audience targeting to introduce a new audience to SariWangi tea – millennial mothers in Indonesia. About the Campaign In an extension of a 10-year campaign called “Mari Bicara” (“Let’s Talk”), SariWangi aimed to bring Indonesians of different races and…

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Event Preview: There is No Playbook for This – Innovation & Collaboration

Posted May 19, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series will focus on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Key learnings and highlights the panels will discuss: Staying healthy, happy,…

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10 Brands Leveraging Mobile Advertising in APAC

Posted Apr 30, 2020

Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…

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Event Preview: Redefining Marketing to At-Home Consumers – The Playbook

Posted Apr 29, 2020

With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….

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The Impact of COVID-19 on Ramadan in Southeast Asia

Posted Apr 6, 2020

Ramadan is a time of togetherness with family and friends for a month of religious observance and festivities. Asia is home to 62% of Muslims worldwide, with Malaysia and Indonesia accounting for more than 245 million Muslims who will be observing Ramadan and Eid Al-Fitr. In our recent AdColony Coronavirus Impact Survey, we asked respondents…

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Coronavirus Impact Survey – Highlights from APAC

Posted Mar 25, 2020

In the past few weeks, the COVID-19 outbreak has significantly changed the daily lives of people from several countries. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus situation continues to evolve, technology usage and habits will also see major changes.  AdColony’s…

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AdColonized: Getting to Know Neha Kalra

Posted Feb 13, 2020

Meet Neha Kalra, Director of Revenue Assurance, APAC in our Gurgaon office! Neha is an important member of the finance department and came to AdColony with a strong background in revenue assurance. We love to work with the best! Outside of the office, Neha loves to listen to audiobooks, play around with her new DSLR…

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Event Preview: VSMCamp and CSMOSummit 2019

Posted Dec 2, 2019

AdColony is headed to Hồ Chí Minh City! Our APAC team is excited to attend VSMCamp and CSMOSummit 2019, the largest annual sales and marketing event in Vietnam. The two-day event will be held at the White Palace Event and Exhibition Center on December 4th and 5th. Over 4,000 sales and marketing professionals from the…

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