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The Car Buying Process and Mobile Usage ⁠— Japan

Posted Nov 25, 2020

The accessibility of data and smartphones has changed the way many cultures approach everyday tasks. This year, Japan’s smartphone penetration is 79% and is expected to reach 92% by 2025. Mobile devices are already vital to Japanese consumers’ shopping habits and car buying is no exception. We wanted to identify what car-buying activities consumers use…

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AdColony Wins Five Awards at MMA Smarties X & North America

Posted Nov 23, 2020

AdColony is proud to announce that our mobile campaigns have received five awards from the MMA Smarties! This month, our teams from North America and Asia-Pacific were recognized for our innovative mobile campaigns by one of the most prestigious award organizations in the industry. The winners were selected from among hundreds of submissions across more…

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Christmas and Mobile Shopping in APAC

Posted Nov 17, 2020

COVID-19 won’t deter APAC consumers from festive shopping plans as they have no plans to defer shopping for major holidays such as Christmas.  The global pandemic has shifted most shopping to mobile so we are looking at how consumers plan to use their smartphones while shopping for Christmas. AdColony conducted the Christmas Shopping Survey and…

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Event Preview: Drum Digital Summit 2020

Posted Nov 11, 2020

Despite the huge amount of time spent across gaming, from console to casual mobile gaming, the understanding and investment from marketers is still in early stages. To help marketers get up to speed, AdColony and The Drum will be bringing together leading marketers to battle it out against each other in a game show-style panel…

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Event Preview: Creative Hacks – Engagement & Innovation

Posted Jun 7, 2020

The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print…

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Creative Showcase: SariWangi

Posted May 31, 2020

In this Creative Showcase, we’re looking at SariWangi’s use of AdColony’s Dynamic End Card and precise audience targeting to introduce a new audience to SariWangi tea – millennial mothers in Indonesia. About the Campaign In an extension of a 10-year campaign called “Mari Bicara” (“Let’s Talk”), SariWangi aimed to bring Indonesians of different races and…

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Event Preview: There is No Playbook for This – Innovation & Collaboration

Posted May 19, 2020

We’re excited to sponsor MMA Global’s webinar series “There Is No Playbook For This” with Rohit Dadwal, MMA APAC Managing Director. The series will focus on building industry conversations with a positive look at how we enter and thrive in the new world post-COVID-19. Key learnings and highlights the panels will discuss: Staying healthy, happy,…

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10 Brands Leveraging Mobile Advertising in APAC

Posted Apr 30, 2020

Since 2019, we observed an upward trend of brands and agencies starting to execute campaigns that leveraged the massive reach of the mobile gaming audience globally. In Asia-Pacific, mobile gaming has had more reach than social media in many markets. Why? The mobile gaming environment is professional, consistent, and well-designed – providing an aesthetic and…

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Event Preview: Redefining Marketing to At-Home Consumers – The Playbook

Posted Apr 29, 2020

With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….

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