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Rescue Cut Case Study

Success Story: Rescue Cut & User Acquisition

Posted Jan 6, 2022

Hypercasual is certainly one of the gaming genres that has a wide audience with various demographics that enjoy playing. Their simple UI with an easy interface lowers a barrier for publishers to make the game but then it boosts high competition within this genre, and it’s surely not easy to survive when numerous new games…

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Christmas & New Year Shopping 2021 – Highlights from APAC

Posted Dec 9, 2021

We are officially in December, which means that the holiday shopping season is kicking into high gear. To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across the Asia-Pacific region to discover how consumers will be shopping this holiday season. As holiday shoppers gear up for celebrations, they are preparing for a season…

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AdColony Wins Enabling Technology Company of the Year And More!

Posted Nov 29, 2021

What a whirlwind December already for AdColony! We are thrilled to announce that our campaigns have received 18 individual campaign awards across the Asia-Pacific region (10 from MMA Smarties 2021, 4 from The Wires Global 2021, 4 from The Maddies 2021) and have been named Enabling Technology Company of the Year at MMA Smarties Indonesia!…

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G-Star 2021 Recap

Posted Nov 25, 2021

Last week, our Seoul team traveled to Busan to attend the G-Star 2021, the biggest gaming conference in Korea. It was such a special trip not only because it was the first offline gaming event after the pandemics but also because we had the first marketing collaboration with Fyber in APAC as an OneDT company…

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How Gaming is Shaping the Future of Modern Marketing – MMA Impact Indonesia 2021 Recap

Posted Nov 9, 2021

In October, we participated in MMA Impact Indonesia 2021 – specifically, our Country Manager of Indonesia, Jayesh Shivdasani, spoke about how gaming is shaping the future of modern marketing. Together with Rohan Mahajan (Omnicon Media Group), Fahroni Arifin (Indosat Ooredoo), Matthias Blume (Coca-Cola) and Andi Airin (Samsung), the panel explored the latest trends in gaming…

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Creative Showcase: Frisian Flag 123

Posted Oct 28, 2021

Frisian Flag, one of the leading manufacturers of dairy-based products for children in Indonesia, faced several major challenges for its Frisian Flag 123 milk variant. Frisian Flag 123, made for toddlers aged 1 to 3 years old, struggled to penetrate the middle-income market – Indonesia’s largest socio-economic segment – due to stiff competition. There was…

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AdColony Wins 14 Awards for the Marketing Magazine Group Mob-Ex Awards 2021

Posted Oct 20, 2021

We are thrilled to announce that our campaigns have received 14 awards across 10 different categories at one of the most prestigious awards shows in the mobile industry, Marketing Magazine Group’s Mob-Ex Awards 2021! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a…

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AdColony Wins Two Awards at The Drum Digital Advertising APAC 2021

Posted Oct 13, 2021

We are proud to announce that our campaigns have received two awards and a highly commendable mention from The Drum Awards for Digital Advertising! Our APAC team was rewarded for their innovative and highly engaging mobile campaigns, and this is a great example of a true collaboration across multiple teams, vendors, and our partners. When…

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Creative Showcase: UIP Sonic the Hedgehog Movie

Posted Sep 23, 2021

UIP, Paramount Pictures holding company in the Philippines, was looking for a way to heighten awareness and drive box office sales for Sonic the Hedgehog – the 2020 action-adventure comedy based on the beloved Sega video game franchise. However, when Paramount released the movie trailer in 2019, the company faced a tsunami of negative buzz….

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