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Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…
One of the most important seasons for Muslims, Ramadan, is around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. Even though it becomes very difficult to share this joyful time with our loved ones during these pandemic days, it’s helpful to see what type of role mobile devices…
This year, Ramadan will begin on the evening of Tuesday, April 13, and will end on the evening of Wednesday, May 12. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Saturday, May 15. This celebration is one of the holiest periods for the Muslim world and emphasizing the importance…
As we all know, while we are greeting the month of Ramadan in 2021, it has become very difficult to share this joyful time with our loved ones on these pandemic days. To receive the most beautiful gifts and to cook the most delicious meals during the month of Ramadan, the usage of digital platforms…
In this Creative Showcase, we’re looking at Algida’s Ramadan campaign in Turkey where the well-known ice cream brand reached potential customers with customized content specific to different Turkish cities to let them know about the local iftar time (when those observing Ramadan could break their daily fast) while giving them an opportunity to order the…
One of the most important seasons for the Muslim world, Ramadan has officially begun. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will end on the evening of Saturday, May 23. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Sunday, May…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…
Ramadan is a time of togetherness with family and friends for a month of religious observance and festivities. Asia is home to 62% of Muslims worldwide, with Malaysia and Indonesia accounting for more than 245 million Muslims who will be observing Ramadan and Eid Al-Fitr. In our recent AdColony Coronavirus Impact Survey, we asked respondents…
One of the most important seasons for Muslims, Ramadan is right around the corner. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will begin on the evening of Thursday, April 23 and will end on the evening of Saturday, May 23. After Ramadan comes to an end,…