Putting on a Game Face: How Luxury Brands Found Success in Gaming & Esports (Radio Interview)
Posted Jul 29, 2021This month, Tom Simpson, AdColony’s Senior Vice President of the APAC region, sat down with the radio presenters of CNA938 Money Mind to talk about how luxury brands have successfully targeted HNWI (High Net Worth Individuals) through gaming and esports. They also touched on some of the considerations and opportunities that brands can tap on…