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Getting Your First Break In Gaming – IGX Creator Summit 2021 Recap

Posted Jul 30, 2021

In July, we participated in the IGX Creator Summit 2021 – specifically, our SVP of the APAC region, Tom Simpson, spoke about how to get your First Break in Gaming in India. Together with fellow panelists Vibhav V – MPL Gaming, Poornima Seetharaman – Zynga, Ahad Oomerbhoy – Singular Scheme, and Kashyap Singha Phukan –…

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Event Preview: MMA Virtual Impact India 2020

Posted Oct 20, 2020

Gaming is now the biggest mass marketing channel, similar to what social media marketing was 15 years ago. The stereotype of gamers is changing across all age groups and social demographics; It’s more female, affluent and older than you think. PC to Console to Mobile and now eSports are all showing the value of engagement…

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AdColonized: Getting to Know Neha Kalra

Posted Feb 13, 2020

Meet Neha Kalra, Director of Revenue Assurance, APAC in our Gurgaon office! Neha is an important member of the finance department and came to AdColony with a strong background in revenue assurance. We love to work with the best! Outside of the office, Neha loves to listen to audiobooks, play around with her new DSLR…

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Event Preview: MMA Impact India & Indonesia

Posted Sep 23, 2019

Mobile Marketing Association will be hosting their MMA Impact Series across the globe, where industry professionals and thought leaders from the mobile marketing world come together at different locations for valuable discussions and relationship-building.  AdColony will be participating in panel discussions on Brand Safety and Ad Quality in India and Indonesia on 27 September and…

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As Mobile Gaming Grows in APAC, So Does its Female Audience

Posted Jul 24, 2019

As the number of smartphone users grows, Asia-Pacific has been the primary driver for the expansion of the global gaming industry. Established markets like China and Japan continue to flex their spending power while India and Southeast Asia have proven their impact in terms of app downloads. While it’s clear that APAC presents many opportunities,…

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Mobile Monday: Emerging Markets in Mobile Gaming

Posted Jun 17, 2019

Most of the research on the mobile gaming industry has been focused on large markets like China and the United States. A new report highlights the emerging markets including India and Brazil that are gaining publishers’ attention. Meanwhile, several countries have seen huge gains in consumer spend since 2016. Get all the details in this…

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