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Tinder and Epic are Bypassing Google’s Walled Garden — Who’s next?

Posted Jul 23, 2019

Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…

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Mobile Monday: India Tops App Downloads, U.S. Mobile Market to Reach $224B By 2024

Posted Jul 22, 2019

With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…

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Mobile Monday: China Cleans Up Games, App Downloads Up 10%

Posted Apr 29, 2019

With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…

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Mobile Monday: Facebook Video vs. Viewability and Our Favorite Siri Shortcuts!

Posted Oct 22, 2018

Facebook’s 2018 continues to be a bit grim on the news front. Election manipulation, Instagram founders leaving, and now the social network is under fire from its [real] customers — advertisers. But hey, they’re still working on that dating app? Apple’s started highlighting apps that feature Siri shortcuts and we couldn’t be more excited! Check out…

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Smartphone Users & Reinstall Rate

Posted Aug 7, 2018

It’s no surprise that smartphone users download a variety of apps for different purposes — from gaming and music streaming, to social media and lifestyle tips. What does come as a surprise is that a lot of users actually delete and redownload apps at an alarming rate. According to eMarketer, almost 30% of app downloads…

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Mobile Monday: App Store Optimization & Mixed Reality

Posted Jul 30, 2018

YellowHead is known for its expertise in app store optimization (ASO). Now, the Israel-based company is launching a data visualization platform for ASO which can help developers gain better results from ads. App Store Optimization Obtaining mobile users by optimizing the way an app can be discovered in the App Store is just another way…

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App Store Optimization in iOS 11

Posted Sep 26, 2017

iOS 11 has already hit upward of 25% of consumer Apple devices in the short time since officially launching. That number will only continue to grow, and with a completely new App Store design to think about, developers and publishers should think about their discovery and UA strategies. Launched with iOS 11, the complete overhaul…

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With iOS 10.3, a 32-Bit Deadline Looms

Posted Feb 7, 2017

Developers who installed the most recent iOS 10.3 beta were greeted with a warning when launching some older apps. The latest version of Apple’s operating system pops up a message when 32-bit apps are launched saying, “This app will not work with future versions of iOS.” The message continues; “The developer of this app needs…

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Taking Advantage of Apple’s Shorter Approval Process

Posted May 26, 2016

Apple has always had a bit of an issue with review times in the eyes of many developers. A major inconvenience but a fact of life has been the sometimes very lengthy review process. Luckily, relief is here. Last month, Apple made some major changes to its app review policy. Now that the numbers are…

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