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Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, Digital Turbine explains the publisher push to reduce Apple’s take from App Store purchases and the ramifications if this were to happen, AdColony discusses Gen X’s affinity…
In review of the industry over the first half of this year, many mobile marketers are coming to grips on how to best optimize in a privacy-centric world, and with that, are looking to Android in order to reach a diverse audience. Some are worried about the shift to Android and losing access to iOS…
It is no secret that mobile apps have become our saviors especially during the time of quarantine. From mobile games to entertainment apps, consumers can’t get enough of their favorite apps. According to Sensor Tower’s latest report, global spending on mobile apps will reach $270 billion by 2025. The App Store will account for $185…
In the mobile world, Apple always looms large and this week’s news was no exception. The tech giant’s recent statements has brought on much discussion from developers and the ad tech industry. Apple announced its plans to launch the App Store Small Business Program that will allow some developers to qualify for a reduced commission….
To help parents choose age-appropriate games for their children, most platforms feature age ratings on their available games. As a developer, getting an age rating for your mobile game is a crucial step in not just releasing your title but also making sure it reaches its intended audience. Ratings for apps are largely based on…
Known primarily for its console games, Nintendo has assembled a list of popular mobile titles over the past few years. Mobile versions of popular titles like Mario Kart and Animal Crossing have contributed to the recent successes of the company. Nintendo revealed that revenue grew 11% during their last fiscal year. Meanwhile, GameRefinery shared their…
At its annual event last week, Google took the stage to unveil several new products that are “made to help.” In case you missed it, we’re focusing on Pixel 4 this week and its features that have the mobile world talking. Meanwhile, Q3 numbers are in and consumers have spent $21.9 Billion on apps. Get…
Google and Apple are currently taking 15%-30% of non-ad revenue from developers. While Android has always been seen as a more open ecosystem than iOS, Google’s own “walled garden” has become too constricting for some big developers. Since Android doesn’t require apps to be installed through the Play Store to run, these companies are trying…
With a population of over 1.3 billion, India is sure to present lucrative opportunities for app developers. Increased smartphone adoption and access to unlimited 4G data plans have made India the fastest growing mobile app market. Results for Q2 2019 have been released and India is once again the top country for app downloads. Meanwhile,…
With a population of approximately 1.4 billion, China undoubtedly represents a huge market for mobile gaming. While developers might be thinking about financial opportunities, they also need to understand the unique and specific characteristics of the Chinese gaming market. We have an update on recently announced restrictions and requirements and how this could affect the…