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Christmas & New Year Shopping 2021 – Highlights from APAC

Posted Dec 9, 2021

We are officially in December, which means that the holiday shopping season is kicking into high gear. To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across the Asia-Pacific region to discover how consumers will be shopping this holiday season. As holiday shoppers gear up for celebrations, they are preparing for a season…

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​​Creative Showcase: Pandora

Posted Dec 2, 2021

In this Creative Showcase, we are looking at the engaging Pandora campaign in Turkey. With AdColony’s impeccable Dynamic End Card technology, Pandora increased brand consideration and most importantly, purchase intent with its targeted audiences. About the Campaign Iconic jewelry brand Pandora knows how important it is to love and express yourself first, and we all…

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AdColony Wins Enabling Technology Company of the Year And More!

Posted Nov 29, 2021

What a whirlwind December already for AdColony! We are thrilled to announce that our campaigns have received 18 individual campaign awards across the Asia-Pacific region (10 from MMA Smarties 2021, 4 from The Wires Global 2021, 4 from The Maddies 2021) and have been named Enabling Technology Company of the Year at MMA Smarties Indonesia!…

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Creative Showcase: Uni Baby

Posted Nov 4, 2021

In this Creative Showcase, we are looking at the engaging Uni Baby campaign in Turkey. With AdColony’s impeccable Dynamic End Card technology, Uni Baby raised product awareness and brand consideration with its target audiences. About the Campaign Turkey’s leading baby brand, Uni Baby, was inspired by mothers and the changing needs of babies in different…

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Mobile Monday: The Device as its Own Walled Garden, Apple ATT’s Influence Over Ad Dollars, Hyper-casual Shifts to Hybrid-casual

Posted Sep 27, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine shares how Apple’s influence over the device makes the device itself its own walled garden, AdColony touches on how Apple’s ATT shows the company’s plans for advertising, and Fyber covers…

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Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot

Posted Sep 19, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on AppsFlyer’s new conversion tool, AdColony shares how smaller brands are diversifying media spends, and Fyber spotlights casino games emerging as the second-highest revenue-generating genre. Check out Mobile Monday…

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AdColony Joins IAB Australia as Part of Their Gaming Working Group

Posted Aug 18, 2021

We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…

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Klarna Jumps Into In-Game Advertising – AdNews Magazine Feature

Posted Aug 12, 2021

We are excited to share that AdNews Australia has featured AdColony in their July/August 2021 magazine issue. The piece titled, “Klarna jumps into in-game advertising” looks at the company’s first foray into in-game ads and the results it delivered.  In-game advertising has become increasingly attractive for brands since the pandemic. As a result of more…

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