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Mobile Monday: The Device as its Own Walled Garden, Apple ATT’s Influence Over Ad Dollars, Hyper-casual Shifts to Hybrid-casual

Posted Sep 27, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine shares how Apple’s influence over the device makes the device itself its own walled garden, AdColony touches on how Apple’s ATT shows the company’s plans for advertising, and Fyber covers…

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Mobile Monday: Newly Launched Conversion Tool, Small Brands Diversify Media Spends, Casino Games Hit the Jackpot

Posted Sep 19, 2021

Digital Turbine, AdColony, and Fyber have partnered up to give you the latest news, trends, and developments in the mobile world. This week, Digital Turbine touches on AppsFlyer’s new conversion tool, AdColony shares how smaller brands are diversifying media spends, and Fyber spotlights casino games emerging as the second-highest revenue-generating genre. Check out Mobile Monday…

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IAB Australia

AdColony Joins IAB Australia as Part of Their Gaming Working Group

Posted Aug 18, 2021

We are thrilled to announce that AdColony is officially part of the IAB Australia Gaming Working Group, with our very own Lance Traore (Country Manager, ANZ) on the council! The Gaming Working Group was convened to educate and evangelize the power and value of Gaming to the Australian advertising industry. The council recently launched the…

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Klarna In Game Advertising

Klarna Jumps Into In-Game Advertising – AdNews Magazine Feature

Posted Aug 12, 2021

We are excited to share that AdNews Australia has featured AdColony in their July/August 2021 magazine issue. The piece titled, “Klarna jumps into in-game advertising” looks at the company’s first foray into in-game ads and the results it delivered.  In-game advertising has become increasingly attractive for brands since the pandemic. As a result of more…

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Partner Spotlight: MoPub

Posted Feb 18, 2021

Over ten years ago, MoPub was founded with the goal of maximizing growth for publishers with mobile advertising. Since then, they have grown into a leader in the mobile industry delivering growth for developers through monetization and connecting brands with high-quality mobile audiences. We are excited to be working with MoPub in order to boost…

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How Consumers Use Mobile Devices During the Big Game

Posted Jan 26, 2021

After a holiday season unlike any other, the biggest sports and advertising day of the year is also expected to look very different. With the pandemic still very much present in the United States, many were left wondering if the Super Bowl would even take place this year. It certainly won’t look the same as…

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Mobile Monday: Mobile Header Bidding Ad Spend Grew 20%, Mobile Ad Placements Up 70%

Posted Aug 23, 2020

For many industries, 2020 has slowed down business and consumer spending. On the opposite end, mobile has seen booming demand which in turn has bolstered some industries. App Annie’s newest report showed that interstitial ads are pushing major growth for mobile ad placements. Meanwhile, Pubmatic revealed that mobile header bidding in programmatic advertising has jumped…

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