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What We Can Learn From: eMarketer and Data.Ai (formerly App Annie) Reports

Posted Mar 31, 2022

eMarketer covers worldwide ad spending, while Data.Ai (formerly App Annie) takes on macro trends and mobile habits. Where do these two reports converge? Let’s explore. If there was a year to be in mobile apps, it had to have been 2020 and 2021! By the end of 2021, mobile users had downloaded almost 140 billion…

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Mobile Monday: A Mobile-First World, Newzoo’s Trends to Watch

Posted Jan 17, 2022

Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, AdColony covers how much time is spent on apps and Fyber gives you the latest trends in games to watch. Learn all about it in this week’s…

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How Has Digital Ad Spending Grown Globally in 2021?

Posted Dec 14, 2021

As interactive advertising is becoming popular among the digital advertising ecosystem, the advertising industry is able to influence consumers with appropriate content more than ever. This kind of advertising enhances communication and commitment between the advertiser and their target audience. Mostly, interactive advertisements could present audiences with the unique experience of something personal or engaging…

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What to Expect in Mobile Advertising in 2020

Posted Jan 8, 2020

The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…

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The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

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