The beginning of the year is usually when health and fitness apps see a jump in activity. People have just made their resolutions and are eager to keep with them. With mobile users being forced to stay indoors and avoid gyms, the app category has seen peaks later on in the year. A recent report…
The ongoing Covid-19 coronavirus outbreak has been at the forefront of global news for weeks and has even made its way into the mobile gaming world. The virus has affected the industry in unprecedented ways including event cancellations, production delays, and increases in mobile game downloads. China’s population has been encouraged to stay at home…
Around the world, people are gradually moving away from traditional media and spending more time with digital media. The accessibility of smartphones has made it much more convenient to consume media in digital formats. This week we’ll learn how much time adults in the United Kingdom are spending with digital media daily. We’ll also touch…
The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…
While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…
Digital ad spend has been growing rapidly for several years with mobile and video as dominant drivers for the huge numbers. According to a recent report, finance, and telecom companies are spending top dollar on mobile advertising. Meanwhile, digital ad spend in Europe is seeing its highest growth since 2011, thanks to mobile and video….
Numbers for Q2 are in, and it was a record-breaking quarter for mobile with downloads up from the previous year. We look at the quarter’s results and how games played a major part in the massive consumer spend. We also delve into South Korea’s time spent on the internet and how much of that is…
The ubiquity of smartphones and accessibility of high-speed internet has raised the question: how much time are we really spending on our phones? eMarketer recently released a comprehensive study in which they looked at how the globalization of digital technology has changed the way we consume media. This week we’ll look at research that details…
Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…
If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…