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eMarketer covers worldwide ad spending, while Data.Ai (formerly App Annie) takes on macro trends and mobile habits. Where do these two reports converge? Let’s explore. If there was a year to be in mobile apps, it had to have been 2020 and 2021! By the end of 2021, mobile users had downloaded almost 140 billion…
Every week, Digital Turbine, AdColony, and Fyber are teaming up to give you the latest news and insights in the mobile world. In this edition of Mobile Monday, AdColony covers how much time is spent on apps and Fyber gives you the latest trends in games to watch. Learn all about it in this week’s…
As interactive advertising is becoming popular among the digital advertising ecosystem, the advertising industry is able to influence consumers with appropriate content more than ever. This kind of advertising enhances communication and commitment between the advertiser and their target audience. Mostly, interactive advertisements could present audiences with the unique experience of something personal or engaging…
The beginning of the year is usually when health and fitness apps see a jump in activity. People have just made their resolutions and are eager to keep with them. With mobile users being forced to stay indoors and avoid gyms, the app category has seen peaks later on in the year. A recent report…
The ongoing Covid-19 coronavirus outbreak has been at the forefront of global news for weeks and has even made its way into the mobile gaming world. The virus has affected the industry in unprecedented ways including event cancellations, production delays, and increases in mobile game downloads. China’s population has been encouraged to stay at home…
Around the world, people are gradually moving away from traditional media and spending more time with digital media. The accessibility of smartphones has made it much more convenient to consume media in digital formats. This week we’ll learn how much time adults in the United Kingdom are spending with digital media daily. We’ll also touch…
The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…
While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…
Digital ad spend has been growing rapidly for several years with mobile and video as dominant drivers for the huge numbers. According to a recent report, finance, and telecom companies are spending top dollar on mobile advertising. Meanwhile, digital ad spend in Europe is seeing its highest growth since 2011, thanks to mobile and video….
Numbers for Q2 are in, and it was a record-breaking quarter for mobile with downloads up from the previous year. We look at the quarter’s results and how games played a major part in the massive consumer spend. We also delve into South Korea’s time spent on the internet and how much of that is…