Mobile Advertising 2020 Blog Header

What to Expect in Mobile Advertising in 2020

Posted Jan 8, 2020

The power of mobile advertising innovations of recent years will continue to come into focus in 2020. The massive mobile gaming audience and the demand for privacy regulation will affect brands’ decision making when it comes to where they place their digital advertising. We’ve gathered insights from thought leaders on what we can expect to…

Read more
The Shift Toward Mobile Blog Header

The Shift Toward Mobile In-game Advertising

Posted Oct 31, 2019

While console games generate revenue mostly through unit sales, mobile games can get their earnings from a couple of sources. Download fees, in-app purchases, in-game advertising, and more recently, subscription fees can all contribute to a game’s overall earnings. Many mobile game publishers have a combination of these strategies but lately, there has been a…

Read more
MM-6-3-Blog Header

Mobile Monday: Americans Spend Most Mobile Time on Apps

Posted Jun 3, 2019

The ubiquity of smartphones and accessibility of high-speed internet has raised the question: how much time are we really spending on our phones? eMarketer recently released a comprehensive study in which they looked at how the globalization of digital technology has changed the way we consume media. This week we’ll look at research that details…

Read more
MM 4-25 Blog Header

Mobile Monday: Gaming Audience Expands, App Revenue Increases in Q1

Posted Apr 22, 2019

Almost everyone is a gamer these days, but how we play varies across ages and genders. We’ll delve into players’ preferences for gaming devices and how this is driving ad revenue. Meanwhile, Q1 numbers are in, and mobile app revenue continues to rise. Check out all the details in this week’s Mobile Monday! More Gamers…

Read more
Mobile Gaming 4-9-19 Header

Digital Ad Spend Now #1 in the US; Mobile Gaming Still a Powerhouse

Posted Apr 9, 2019

If you’re a developer with an app in the app store, or an advertiser looking to reach consumers, 2019 is going to be a good year for you. A few key reports came out last week from eMarketer and NewZoo with some strong insights regarding digital advertising and mobile gaming. Here’s what you need to…

Read more

Canada Advertising & Tech Trends in 2019

Posted Jan 8, 2019

The new year is in full swing and there’s already some trends to look out for. While there will be changes happening globally, new trends based on countries or regions are also expected. Canada, for one, has three major opportunities coming in 2019 — and they shouldn’t be ignored. According to eMarketer, the first opportunity…

Read more