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Chinese New Year Holiday Shopping 2022 – Highlights from APAC

Posted Jan 25, 2022

The Year of the Tiger signifies a year of courage and willpower, and with these values at the core of year 2022, we bid adieu to 2021 and welcome fresh beginnings! To better understand shoppers’ behaviors and preferences, AdColony conducted a survey across Singapore, Malaysia and Vietnam to discover how consumers will be shopping this…

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Mobile Gaming Ramadan Southeast Asia

The Impact of COVID-19 on Ramadan in Southeast Asia

Posted Apr 6, 2020

Ramadan is a time of togetherness with family and friends for a month of religious observance and festivities. Asia is home to 62% of Muslims worldwide, with Malaysia and Indonesia accounting for more than 245 million Muslims who will be observing Ramadan and Eid Al-Fitr. In our recent AdColony Coronavirus Impact Survey, we asked respondents…

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As Mobile Gaming Grows in APAC, So Does its Female Audience

Posted Jul 24, 2019

As the number of smartphone users grows, Asia-Pacific has been the primary driver for the expansion of the global gaming industry. Established markets like China and Japan continue to flex their spending power while India and Southeast Asia have proven their impact in terms of app downloads. While it’s clear that APAC presents many opportunities,…

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