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Mobile Monday: The Black Friday Shopping Shift

Posted Nov 28, 2016

In this edition of Mobile Monday, we’re taking a look at the latest figures from Black Friday and what this means for major brands and retailers. Mobile Shopping Surges Over the last several years, analysts have discussed the effects of online shopping on brick & mortar demand on Black Fridays. Retailers tout phrases like “skip…

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Mobile Monday: Adweek’s Top Ads & the Mobile Shopping Takeover

Posted Oct 17, 2016

In this edition of Mobile Monday, we are celebrating the mobile publishers whose ads earned a spot on Adweek’s top ads for September & exploring what App Annie’s new study on mobile shopping means for retailers. Adweek’s Top Ads Each month, Adweek compiles a list of the top video ads on YouTube. To make the…

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Mobile Monday: Back-to-School & the Growth of In-Store Pickup

Posted Aug 29, 2016

In this edition of Mobile Monday, we’re taking a look at how one major retailer is banking on mobile to bolster its back-to-school numbers and how in-store pickup for mobile purchases is becoming increasingly prevalent. Staples Goes Mobile for Back-to-School While retailers everywhere are scrambling to capitalize on the last waves of back-to-school shopping, Staples has…

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Mobile Monday: Brick & Mortar Hope and YouTube’s Catching Up

Posted Jul 4, 2016

In this edition of Mobile Monday, we’re taking a look at how mobile has the opportunity to help brick and mortar retailers and how YouTube is catching up in the mobile live streaming market. Mobile & Mortar While many articles may pit online and mobile shopping against brick & mortar stores, this only paints a…

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User Retention Critical for Retail Apps

Posted Apr 5, 2016

The need to retain users on mobile apps is undisputed among leading mobile publishers. For publishers of retail apps, it is even more critical. According to a recent report from Business Insider and data from Monetate, returning eCommerce customers are nearly twice as likely to convert than new customers. Furthermore, when they do convert, they spend nearly…

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