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Under The Microscope: Mobile Gaming in Norway

Posted Nov 21, 2019

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…

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Under The Microscope: Mobile Gaming in Italy

Posted Nov 7, 2019

When you think about who has the biggest spending power in video games, which countries come to mind? China, the United States, Japan? Those are all great answers but you may have not thought about a huge market developing in Europe. Video game revenue in Italy has already reached huge numbers, but the mobile game…

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Under The Microscope: Mobile Gaming in Argentina

Posted Oct 25, 2019

Video games have already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. The spending power of mature markets like China and the United States are often talked about, but emerging markets in Latin America are making big contributions to steady growth….

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Under the Microscope: Mobile Gaming in APAC

Posted Jul 2, 2019

We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific. When it comes to mobile gaming in APAC, China and Japan…

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Under the Microscope: Mobile Gaming in the United States

Posted May 14, 2019

One of the fastest growing audiences in the United States are people who play video games — of all kinds, but especially mobile. Although there are many stereotypes around gamers, we’ve learned in recent years that the audience is diversifying. As the gaming population grows rapidly, it’s important that developers and their advertisers understand the…

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Under The Microscope: Mobile Gaming in France

Posted Apr 23, 2019

Widespread adoption of smartphones has made gaming a mainstream pastime across the globe. With a worldwide audience, advertisers are spending billions to promote their brands on mobile games. There are so many regions to reach but it is important to understand their individual preferences and habits. This week we are delving into mobile gaming in…

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Under the Microscope: Mobile Gaming in Germany

Posted Feb 13, 2019

More and more brands are deciding to invest their ad dollars in mobile, but specifically mobile games. Why? Because mobile games have a large and diverse audience, and they’re eager to engage with content on their screen. Interested in learning more about gamers from different regions, we conducted another survey in our Under the Microscope…

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Under the Microscope: Mobile Gaming in New Zealand

Posted Jan 22, 2019

Our trek to learn more about gamers from different regions continues with our Under the Microscope series! While there are several similarities between different countries, there are also noticeable differences when it comes to gaming preferences and demographics. Our previous research looked into mobile gamers in China. Now, we’re taking a look at gamers from…

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Under the Microscope: Mobile Gaming in China

Posted Jan 15, 2019

Mobile games come in all shapes and sizes, from action and adventure to puzzle and word games. Just like the diversity of games available, mobile gamers vary in age, background, preferences, and behaviors. That’s why we decided to conduct some research and gain a well-rounded understanding of this audience. Our previous research looked into mobile…

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Under the Microscope: Mobile Gaming in Australia

Posted Dec 18, 2018

When it comes to mobile gamers, one size does not fit all. In fact, gamers are one of the most diverse groups out there and they vary in almost every way. From demographics and typical behaviors to session times and engagements with in-app rewards, this study dives into everything you need to know about mobile…

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