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Under The Microscope: Mobile Gaming in the United Kingdom

Posted Jul 14, 2021

Mobile games saw exponential growth in 2020, and this love of mobile games from consumers all around the world is here to stay. With this growth in mobile games and time spent on mobile, brands and advertisers have an amazing chance to connect with global consumers through mobile games. But in order to better understand…

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Under The Microscope: Mobile Gaming in Mexico

Posted Jun 30, 2021

Over the past year, consumers everywhere have integrated playing mobile games into their daily lives, and this new habit is here to stay even as some users are returning to a more typical everyday routine. What’s more, consumers are generally in a good mood while gaming on mobile and are in a better space to…

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Under The Microscope: Mobile Gaming in the United Arab Emirates

Posted Jun 16, 2021

Consumers are continuing to spend more time on their mobile devices, and while they are on those devices, they are playing mobile games. While consumers are spending time in mobile games, they are able to engage in messaging from brands. Brands and advertisers have to take control of this amazing opportunity to reach global consumers…

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Under The Microscope: Mobile Gaming in Sweden

Posted Jun 2, 2021

2020 was a record year for growth in the mobile app industry, and that growth is still expected to increase in 2021 and beyond. Brands and advertisers have to take control of this amazing opportunity to reach global consumers through mobile games, as users continue to look to this activity for fun and relaxation. In…

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Under The Microscope: Mobile Gaming in Spain

Posted May 19, 2021

Users all over the world are spending more time in mobile devices, and within those devices, they are playing mobile games. This love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer…

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Under The Microscope: Mobile Gaming in Brazil

Posted May 5, 2021

In the past year, the mobile gaming industry has seen exponential growth. This new love of mobile games is not going anywhere, and brands and advertisers have to take control of this amazing opportunity to reach global consumers. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and…

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Under The Microscope: Mobile Gaming in Saudi Arabia

Posted Apr 21, 2021

Consumers are spending more time on their mobile devices, and within those mobile devices, they are playing mobile games. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world to better understand their digital…

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Under The Microscope: Mobile Gaming in Denmark

Posted Apr 7, 2021

The mobile gaming industry has grown exponentially over the past year, and those mobile gamers have formed a habit that is here to stay. In order to better understand and reach specific consumer groups, advertisers must understand the unique behaviors and interests of mobile gamers in different regions. AdColony surveyed mobile gamers around the world…

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Under The Microscope: Mobile Gaming in Jordan

Posted Mar 24, 2021

The opportunity to reach consumers in mobile devices is only continuing to grow. Within mobile, consumers are using mobile games for entertainment, stress relief, and more. To target these consumers, it is important to understand the unique preferences of mobile gamers in different regions. Looking at the behaviors and interests of mobile gamers in Jordan…

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UTM Italy Blog Header

Under The Microscope: Mobile Gaming in Italy

Posted Mar 10, 2021

As usage of mobile devices continues to rise, more people from different regions and countries are engaging with mobile games within those devices. However, mobile gamers can look different from country to country. It is important that advertisers understand the unique preferences and behaviors of mobile gamers in Italy in order to create meaningful engagement….

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