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Quick: Define “programmatic!” Given it was once dubbed marketing word of the year by the Association of National Advertisers and has been growing in importance ever since, this should be easy, shouldn’t it? Unfortunately, while advertisers have leapt on the programmatic train to great success, publishers have been much slower to do so. Considering how…
Across the globe, people are spending more time indoors and looking for ways to have fun, stay engaged, and connect with others. Well, there are lots of apps to satisfy all of those needs! We’re showing you our favorite apps each week, whether it’s mobile games we can #PlayApartTogether or new apps to keep our…
Last week, AdColony attended the annual Kochava Summit in Sandpoint, Idaho! We had a fantastic time at the three-day conference, especially at the AdColony after party. Ben Bring, our VP of Sales, East, participated on the panel “A 360 Degree Perspective Fraud”. Ben, Alvin Chachra (Account Executive), and Zahra Johnston (Brand Performance), shared their key…
Meet Johanna Nymberg, Sr. Publisher Growth Manager based in Singapore! As a part of the publishing team, Johanna maintains relationships with partners and analyzes data to ensure we are maximizing their revenue. When she’s not working, she enjoys boxing classes and is learning how to speak Spanish. Get to know Johanna in this week’s AdColonized…
San Francisco, get ready! The annual Game Developers Conference (GDC) is back in full swing from March 18th to the 22nd at the Moscone Convention Center. This massive professional game industry event attracts over 28,000 attendees from across the globe where they can share ideas, inspire one another, and build long-term relationships. GDC 2019 is…
As more mobile app publishers and developers incorporate ads, the need for transparency continues to increase. In an effort to equip industry leaders with better insights to make better business decisions, the trusted ad mediation platform, Appodeal, released its second iteration of the Mobile In-App Ad Monetization Performance Index — a very helpful tool for…
Just recently, Digiday hosted its Publishing Summit at the Ritz-Carlton in Key Biscayne, Florida! The theme for this 3-day event was “building a consumer mindset,” and it included lots of discussions surrounding privacy, quality, and building direct relationships with your audience. Aside from the insightful talks, the Digiday Publishing Summit also included exciting opportunities to…
Building a consumer mindset. That’s the theme for the upcoming Digiday Publishing Summit, hosted from September 24th to the 26th at The Ritz-Carlton Key Biscayne in Florida! With GDPR and privacy top of mind, publishers must create multifaceted revenue models that focus on building direct relationships with their audience. This summit will dive into new…
In this week’s Mobile Monday, we’re taking a look at the most anticipated news at one of our favorite events of the year: GDC. The Sessions Last week, our GDC preview shared a few of the sessions we were most excited about, including: Become the GOAT of the Mobile Gaming Business — Wednesday, March 21st,…
Say hello to Liz Waldeck-Pinckert, Account Manager in the Publishing Growth team at AdColony! She spends time working and strategizing with publishers, to consistently meet the needs of partners. She has experience in the mobile advertising space and loves to continually learn about the industry from the gaming side. On the weekends, Liz enjoys cooking,…