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We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…
In the past several years, app developers have been fighting install fraud to prevent billions of advertisers’ dollars from being stolen Thankfully, increased awareness of the dangers of mobile ad fraud has led to the advancement of protection solutions. A new report says that gaming apps face a much lesser risk of install fraud than…
While some brands are just now warming up to advertising in mobile games, others are creating their own titles altogether. Numbers continue to grow for people playing games on their smartphones and branded game apps are just another effective way of targeting consumers. Starbucks has launched their own mobile game that will allow consumers to…
Mobile ad fraud continues to be a concern for app developers. As ad spending on mobile apps grows, so does digital ad fraud. While app developers are looking for companies they can trust, Adjust has proven themselves a worthy partner by sharing that they prevented 200 million fraudulent app installs in 2019 so far. Meanwhile,…
Earlier this year, IAB Tech Lab released the specification for app-ads.txt, a text file that a developer can upload to their website that lists the ad sources authorized to sell that app’s inventory. Anyone paying attention to the ads.txt standard shouldn’t have been surprised. App publishers who adopt this file can better control their inventory…
When looking at mobile advertising opportunities, brands cannot simply look for the correct apps and demographics to target. They also need to make sure that their ads are being shown in brand safe environments. A new study shows that there are high rates of brand safety incidents in mobile apps and breaks down the types…
Ad fraud has presented continuous challenges for the industry and it is exceptionally prevalent in the Asia-Pacific region. A new report touches on the developing mobile app market in APAC and why it is susceptible to fraud. Meanwhile, Harry Potter: Wizards Unite’s launch did not quite live up to the hype. Read all about it…
Mobile measurement and ad fraud prevention is kind of Adjust’s thing, so it’s important news when they release new standards. This week they published their Global Benchmarks 2.0 report. It’s also timely, as TrafficGuard and Juniper Research also this week released their latest study on fraud across Asia. Time to take a look this Mobile Monday!…
AdColony is excited to have been granted the Gold Standard 1.0 by the Interactive Advertising Bureau (IAB) UK! This makes AdColony one of the first group of companies to receive the standard from the independent group. The standard encompasses across the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. IAB UK…
One of keys factor in identifying mobile fraud is intent, and intent is hard to determine through algorithms and analysis. Sometimes intent is hard for human beings to determine face to face! Courts and attorneys have wrestled with it for centuries. What does intent have to do with fraud in mobile though? It’s all about…