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AppsFlyer’s recent #FoolsNoMore initiative has pushed a number of facts about fraud into the limelight. There’s a number of facts and trends amongst mobile fraud featured in the report that showcase the ever-changing battle lines of fraudsters and the tactics used to fight them, but chief amongst them is the rise of the bots. As…
This Mobile Monday, we’re taking an extensive look at AppsFlyer and Protect360’s State of Mobile App Install Fraud report for Q1 2018. Yesterday may have been April Fools’ Day but their latest report takes a bold stand against fraud with data and analysis across their extensive network. AppsFlyer as declared mobile markers should be “Fools No…
A lot of noise has been made over fraud within the mobile ad ecosystem. As the mobile app landscape has continued to embrace an ad-supported business and revenue model, the specter of fraudulent activity has been raised repeatedly and often without a solution being reached or even recommended. Whenever the term “mobile ad fraud” comes…
Advertisers deserve better. While honest partners are working diligently to combat and prevent ad fraud, others are simply dragging their feet, which does the entire ecosystem a disservice. After all, when ad fraud prevention is improved, so is overall ad effectiveness. To quantify the benefits of improved ad fraud prevention, Appsflyer and Forrester recently conducted…
AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend. The certification required a rigorous…
Recently, marketing analytics platform Singular published its inaugural Fraud Index, wherein AdColony was named one of the most secure mobile ad networks. Why It Matters As the mobile advertising ecosystem evolves, so do the tactics and actions of malevolent actors. Indeed, advertising fraud continues to haunt the mobile ecosystem. With total damages expected to reach…