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The subscription model has officially taken over the app world. Google has launched its answer to Apple Arcade with Play Pass, a subscription service for games and apps. Meanwhile, a survey shows that iPhone sales might be below expectations because users are waiting for the 5G version. Learn all about it in this week’s Mobile…
This week Apple streamed its annual media event from Cupertino, CA to announce exciting and some surprising product updates and launches. While the company remains a tech juggernaut, a decline in iPhone sales has prompted a greater need to revive enthusiasm for the brand. Announcements were made about Apple Arcade, iPhone 11, and the 7th…
When looking at mobile advertising opportunities, brands cannot simply look for the correct apps and demographics to target. They also need to make sure that their ads are being shown in brand safe environments. A new study shows that there are high rates of brand safety incidents in mobile apps and breaks down the types…
Brands have spent the past several years focused on millennials but the spotlight is starting to shine on Generation Z. As the first digitally native generation, constant innovation in technology has prompted those born between 1997-2012 to develop its own behaviors and preferences very different from previous age groups. With overall spending of almost $100…
Every September, Apple hosts its Gather Round event, announcing the new generation of iPhones, Apple Watch, iPads and accessories. Last week, the company revealed their 12th-generation phones along with major features now available in the Apple Watch. iPhone XR The latest and greatest from Apple includes three new smartphones: the iPhone XR, iPhone XS, and…
Another year, another new round of Apple hardware and a new version of iOS in tow. While the tenth anniversary of the iPhone and iOS yielded some real surprises and some expected updates, the latest changes to Apple’s largest operating system will no doubt be at the forefront of developers’ minds. Other than getting an…
Last Thursday marked the tenth anniversary of the launch of the very first iPhone. While Steve Jobs introduced the phone in January 2007 at Macworld, it wasn’t until the end of June that buyers lined up outside Apple and AT&T stores to purchase what would end up being a world-changing device. It wouldn’t be an…
Ten years ago this week, Steve Jobs stood on stage at Macworld in San Francisco for the keynote address. It’s been ten years since that important day, and without that announcement, an entire industry would take who knows how many more years to build up than the explosion the iPhone catalyzed. The iPhone changed the way people used…
Apple introduced its annual refresh of the iPhone this week, at a special event at the Bill Graham Civic Auditorium in San Francisco. In addition to the new iPhone 7, Apple also introduced the Apple Watch Series 2, announced the release date for iOS 10, and surprising everyone, an iOS-first infinite runner Super Mario title…
In this edition of Mobile Monday, we’re examining a Tinder robot that just wants to hold your hand, the next Samsung phone to feature a pressure-sensitive screen, and Apple’s move to make iPhones waterproof. Tinder Robot: Hold My Hand If swiping to find a soul (or bunk) mate is too difficult, the True Love Tinder…