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The Coalition for Better Ads announced their new program to review online ad experiences sold in the market to validate their compliance with Better Ads Standards that aim to improve the online ad experience for consumers. As a member of the Coalition, AdColony is one of the first companies to have their ad experiences reviewed…
We’re pleased to announce that the Trustworthy Accountability Group (TAG) has again awarded AdColony the Certified Against Fraud certification for 2021, as well as TAG Brand Safety Certification (formerly JICWEBS Digital Trading Standards Group (DTSG)) certification. The certification comes after an external audit by BPA Worldwide, making AdColony one of the few mobile ad networks…
AdColony, the in-app marketplace for brands, is excited to have been granted the Gold Standard 2.0 by the Interactive Advertising Bureau (IAB) UK. The standard encompasses the entire online advertising ecosystem, including advertisers, ad networks, media outlets, and beyond. This makes AdColony one of the first companies to receive the standard from the independent group,…
AdColony is excited to share that it is one of the first companies to be TAG Brand Safety Certified. The Trustworthy Accountability Group (TAG) announced the launch of the program today which is the ad industry’s largest and broadest global brand safety certification program. Prior to this launch, AdColony was a participant in the former…
It’s 2019 and advertisers that still haven’t placed importance on brand safety are few and far between. It is imperative that their media partners demonstrate their efforts in providing trust and transparency. As a commitment to being a brand-safe partner, AdColony has once again received the Digital Trading Standards Group (DTSG) Brand Safety certificate and…