digital advertising Archives

Mobile Monday: Mobile Game Performance Remains Strong After AppTrackingTransparency, Mobile Gamers are Most Accepting of Rewarded Ads

Posted Aug 1, 2021

Most consumers, understandably, avoid digital ads. Ad blockers are often used due to data privacy concerns and to keep intrusive ads at bay. However, consumers can be receptive to ads if they are getting something in return. A report from eMarketer details consumer attitudes toward digital ads and mobile games in particular. Meanwhile, new data…

Mobile Monday: Digital Ad Spending to Increase by 20% in 2021, Nearly Three-Quarters Will Go to Mobile

Posted May 9, 2021

Last year, industries that had been in growth stages were unexpectedly stalled due to the worldwide pandemic. A year later and while some businesses are still struggling, others have found their footing. eMarketer recently published their forecasts for worldwide digital ad spending and the industry is expected to bounce back this year. The report also…

Mobile Monday: Major Brands Boycott Facebook Advertising, Apple Announces Privacy Changes

Posted Jun 28, 2020

The digital advertising industry is no stranger to rapid change but recent events could cause upheavals with long-lasting effects. After years of controversy, Facebook is facing an advertising boycott that has quickly grown larger than any before. Verizon and Honda have joined other major brands in pulling their ads from the platform to demand stricter…

The Big Game is Sunday – What Brands Should Know

Posted Jan 31, 2020

While millions of people are getting ready for their annual NFL championship parties this Sunday, brands are eagerly waiting to see how their advertising efforts and spends will pan out. It’s been the biggest annual event in both television and advertising for decades, but living in the digital era has changed the way we experience…

Mobile Monday: Telecom Spends Big on Mobile Ads, European Ad Spend Driven by Mobile and Video

Posted Jul 29, 2019

Digital ad spend has been growing rapidly for several years with mobile and video as dominant drivers for the huge numbers. According to a recent report, finance, and telecom companies are spending top dollar on mobile advertising. Meanwhile, digital ad spend in Europe is seeing its highest growth since 2011, thanks to mobile and video….

AdColony Awarded DTSG Brand Safety Certificate

Posted May 28, 2019

It’s 2019 and advertisers that still haven’t placed importance on brand safety are few and far between. It is imperative that their media partners demonstrate their efforts in providing trust and transparency. As a commitment to being a brand-safe partner, AdColony has once again received the Digital Trading Standards Group (DTSG) Brand Safety certificate and…

Mobile Monday: Mobile Video Fuels Record Digital Ad Spend

Posted May 20, 2019

Two recent studies have confirmed the undeniable power of mobile video. Digital advertising spend in the United States was reported as exceeding $100 billion for the first time, thanks to mobile video. Meanwhile, a study suggests that 5G connection speeds will further accelerate mobile ad spend. Get all the details in this week’s Mobile Monday!…

Event Preview: MadTech Live 2019

Posted Mar 15, 2019

Did you hear? MadTech Live is coming to Singapore and it’s one event you won’t want to miss. This half-day conference is an extension of ExchangeWire’s popular weekly MadTech Podcast, but this time it’s hosted live and in-person. On March 27th, join other successful digital advertising professionals at The Working Capitol in Singapore as they…

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Tag: digital advertising