Word Game Downloads Increase 12% Globally During Lockdown

Posted May 5, 2020

Although some countries have cautiously started to relax their stay-at-home policies, many countries are still maintaining intensive social distancing and are preparing for a long-term lockdown. Meanwhile, people are looking for something fun, relaxing, and to help kill time while also interacting with their loved ones online and challenging their brains to keep sharp. To…

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Mobile Gaming Surges Across APAC As We Continue To Stay Home

Posted Apr 15, 2020

With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….

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New Downloads Stable, Sessions Rise as Mobile Gamers Stay Home

Posted Apr 10, 2020

The recent stay-at-home orders during the COVID-19 pandemic have caused huge boosts in mobile usage. Across the globe, people are spending more time on their smartphones and specifically, on mobile games. In the past few weeks, game categories like Word, Trivia, and Casual have seen strong numbers in downloads and sessions. With Apptopia’s data, we…

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Mobile Gaming Surges As Work From Home Increases

Posted Mar 25, 2020

The mobile gaming world is known for its rapid change, but the recent spread of COVID-19 continues to affect it in unpredictable ways. As more companies direct employees to work from home, it seems mobile gaming has become a more frequent pastime. Certain mobile game categories have seen surges in downloads and sessions in the…

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Partner Spotlight: Apptopia

Posted Dec 10, 2019

App Store and app intelligence is a complicated, data-rich field with only a few players. Apptopia has recently surged in prominence with major partnerships with Bloomberg, Spotify, Facebook, Uber, Sony, Baidu, and more – Not to mention, AdColony! We asked Jessica Demmer, Apptopia’s Director of Demand Generation, a little more about the company, the state…

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Mobile Monday: GameAnalytics Launches Mobile Insights Platform, Top 1% of App Publishers Drive 80% of Downloads

Posted Nov 25, 2019

When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…

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Event Preview: ATS Singapore

Posted Jun 12, 2019

Join industry experts from programmatic advertising and marketing technology at ATS Singapore! The two-day conference will be held on June 24th and 25th at the landmark Marina Bay Sands resort. Attendees will have the opportunity to discuss the challenges specific to programmatic and data-driven advertising in an honest and unbiased way. AdColony is excited to…

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Event Preview: MediaPost’s Data & Programmatic Insider Summit

Posted Aug 8, 2018

Data-driven advertising and automation are leading the industry today. So what’s next? How are companies going to bridge brand and performance to maintain success? Find out at MediaPost’s Data and Programmatic Insider Summit, hosted at The Resort at Squaw Creek in Lake Tahoe, California! This three-day event will run from August 22nd to the 25th,…

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Mobile Monday: Delving for Data & Pressing Play

Posted Dec 11, 2017

In this edition of Mobile Monday, we’re taking a look at how brands are making sense of audience data and looking ahead to a webinar on making the most out of mobile video advertising. Delving for Data Recently, the IAB Data Center of Excellence published a study in conjunction with Data & Marketing Automation that…

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