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Although some countries have cautiously started to relax their stay-at-home policies, many countries are still maintaining intensive social distancing and are preparing for a long-term lockdown. Meanwhile, people are looking for something fun, relaxing, and to help kill time while also interacting with their loved ones online and challenging their brains to keep sharp. To…
With more countries across Asia Pacific implementing varying degrees of lockdown, we are occupying more space in the virtual world and mobile gaming has since seen a surge in traffic. We have observed a 30% increase in time spent on mobile in comparison to February from our internal data as countries tighten their lockdown measures….
The recent stay-at-home orders during the COVID-19 pandemic have caused huge boosts in mobile usage. Across the globe, people are spending more time on their smartphones and specifically, on mobile games. In the past few weeks, game categories like Word, Trivia, and Casual have seen strong numbers in downloads and sessions. With Apptopia’s data, we…
The mobile gaming world is known for its rapid change, but the recent spread of COVID-19 continues to affect it in unpredictable ways. As more companies direct employees to work from home, it seems mobile gaming has become a more frequent pastime. Certain mobile game categories have seen surges in downloads and sessions in the…
App Store and app intelligence is a complicated, data-rich field with only a few players. Apptopia has recently surged in prominence with major partnerships with Bloomberg, Spotify, Facebook, Uber, Sony, Baidu, and more – Not to mention, AdColony! We asked Jessica Demmer, Apptopia’s Director of Demand Generation, a little more about the company, the state…
When it comes to long-term success, app publishers rely on having excellent resources to create data-driven strategies. Companies like GameAnalytics and Sensor Tower continue to offer valuable insights regarding the mobile app industry. GameAnalytics recently launched a mobile insights platform that will show aggregated performance data from the top mobile games. Meanwhile, Sensor Tower’s latest…
Join industry experts from programmatic advertising and marketing technology at ATS Singapore! The two-day conference will be held on June 24th and 25th at the landmark Marina Bay Sands resort. Attendees will have the opportunity to discuss the challenges specific to programmatic and data-driven advertising in an honest and unbiased way. AdColony is excited to…
Data-driven advertising and automation are leading the industry today. So what’s next? How are companies going to bridge brand and performance to maintain success? Find out at MediaPost’s Data and Programmatic Insider Summit, hosted at The Resort at Squaw Creek in Lake Tahoe, California! This three-day event will run from August 22nd to the 25th,…
In this edition of Mobile Monday, we’re taking a look at how brands are making sense of audience data and looking ahead to a webinar on making the most out of mobile video advertising. Delving for Data Recently, the IAB Data Center of Excellence published a study in conjunction with Data & Marketing Automation that…
If you’re lying awake at night staring at your phone, you’re not alone! We dug into user behavior and device profiles across North America to see how consumers connect, what devices are most popular, and more. We’ve organized all of this information in one handy infographic! With a presence in more of the Top 1000…