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Mobile gaming has quickly risen in popularity for fun and entertainment with users all over the world. With that, the amount of gamers and revenue from mobile games will only continue to rise. But as more consumers look to gaming and brands look to reach this large, diversified audience, brands and advertisers must understand the…
As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…
Mobile gaming continues to be a global trend and one of the fastest-growing segments is the Middle East. This type of gaming is gaining popularity in this region because of increasing smartphone penetration and the localization of content for Arabic gamers. While players in the region could have similarities in habits and preferences, it’s valuable…