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Tales from IAB MIXX: Could the Tech Behind Your Mobile Creative Use an Upgrade?

Posted Oct 1, 2014

“It’s not mobile marketing — it’s marketing in a mobile world …” Digitas President Adam Shlachter dropped this knowledge-bomb during the session we hosted at IAB MIXX, and it was the perfect segue into the deep dive that Opera Mediaworks and Mindshare gave the audience right afterward. The conversation focused on a just-launched campaign for…

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