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Smartphones have changed not only how we act as shoppers but also how we act as viewers. Digital video is easily accessible nowadays, and, after a year of staying mostly at home, people are watching more than ever. Since digital video encompasses many forms, AdColony delved into what types of content mobile gamers are watching…
Digital ad spend has been growing rapidly for several years with mobile and video as dominant drivers for the huge numbers. According to a recent report, finance, and telecom companies are spending top dollar on mobile advertising. Meanwhile, digital ad spend in Europe is seeing its highest growth since 2011, thanks to mobile and video….
Learn from leaders in digital and social media at Beegital Singapore on July 26th. The one-day event was created for professionals who are interested in the strategies, tools, and techniques to elevate their organization’s online brand presence. Hosted by tech consulting firm, Testingmind, the conference has a packed agenda with a full day of speaking…
Two recent studies have confirmed the undeniable power of mobile video. Digital advertising spend in the United States was reported as exceeding $100 billion for the first time, thanks to mobile video. Meanwhile, a study suggests that 5G connection speeds will further accelerate mobile ad spend. Get all the details in this week’s Mobile Monday!…
With 2019 soon approaching, marketers are keeping an eye out on emerging trends and new ways to reach their intended audience. Places to invest, areas to avoid, up-and-coming technologies – they’re all things to consider. According to eMarketer, digital ad spend in the U.S. will exceed traditional media in 2019. Currently, about $111 billion is…
As the digital landscape continues to expand, more companies are beginning to increase their online advertising spend. This can be seen across the board, from retail and consumer products to automotive and travel. Looking for a deeper analysis on the subject, eMarketer did some research, which revealed some interesting information. Among all the industries increasing…
Join top executives in digital video, TV, and publishing at the Digiday Video Summit, hosted in Scottsdale, Arizona from May 21st to the 23rd! The Digiday Video Summit will answer all your questions relating to video, from successful tips for returns on investments, to developing a sustainable ad product that benefits video partners. Not only…
In this edition of Mobile Monday, we’re getting reading for Advertising Week as well as taking a look at the types of live digital video content most likely to appeal to consumers. Advertising Week New York Advertising Week New York kicks off today at numerous venues throughout NYC. While the actual calendar of events may…
In this edition of Mobile Monday, we are examining what the latest consumer behavior data means for digital video and the advertisers trying to captivate users through the power of sight, sound, and motion. If the latest data and forecasts from Zenith are any indicator, video advertising budgets will continue to trail behind consumer behavior….
In this edition of Mobile Monday, we’re taking a look at some of the latest media and consumer trends data to understand what the growth of video & games coupled with long-form & short-form video preferences mean for news outlets seeking to monetize consumers on mobile. Games & Video Continue to Grow According to the…