Open Measurement

More Viewability with IAB’s Open Measurement

Posted Oct 15, 2019

If you asked any digital marketer today what’s one thing they would want more of, the last thing they’re going to tell you is “fragmentation,” or more things to keep track of, more vendors, more rules of operation, more code. More realistic answers might be: I want more transparency, more accountability, more (or rather, better!) measurement….

Read more
Display Format Blg Header

Choosing the Right Display Format for Your App

Posted Oct 2, 2019

Every app has its own set of challenges when it comes to finding the right placements for ads. It’s important that developers have a variety of ad options that best suit their app and audience. That’s why major brands like Toyota, Sony, Starbucks, and Unilever incorporate both video and display banner ads to maximize monetization…

Read more
AMP Blog Header

AMPing Up Monetization with AdColony

Posted May 3, 2019

With easy access to smartphones, mobile gaming has become a global pastime. The growing gaming audience has put pressure on app developers to choose the most effective monetization strategies. While some apps rely on in-app purchases only, approximately half of developers (49%) monetize with mobile ads, and only 20% use both ads and IAP. Given…

Read more

Level Up with SDK 3.3.6

Posted Nov 8, 2018

Did you hear? The AdColony 3.3.6 SDK is officially available for download! Not only does this SDK support iOS 12 and Android Pie, but it also has a ton of improvements in stability and user experience. Whether your app is a game, a food delivery app, or a news reader, the new AdColony SDK makes…

Read more

Elevate & Activate with SDK 3.3.5

Posted Aug 17, 2018

The AdColony 3.3.5 SDK is now available for download! With improved functionality and added flexibility (not to mention more stable than ever), this version makes it even easier for publishers both gaming and non-gaming to monetize with brand and performance advertisers. What makes this SDK better than ever? Check out some of the changes and…

Read more

The Promising Future of Playables

Posted Mar 6, 2018

Over the last year, more and more app install marketers have been allured by the promise of playables, an ad format that offers far more user immersion than anything that has come before it. So, how have initial campaigns fared, and what’s the outlook for playables in 2018? Data from recent studies sheds some light….

Read more

Reaching New Heights with SDK 3.3

Posted Feb 22, 2018

Committed to improving mobile advertising for users, publishers, and advertisers alike, the recently released 3.3 version of the AdColony SDK features numerous enhancements designed to improve ad revenue as well as the user experience. Key Features of 3.3 Specifically, version 3.3 of the AdColony SDK features: Highest Quality Ads — With both Integral Ad Science…

Read more
iOS 11 App Store

App Store Optimization in iOS 11

Posted Sep 26, 2017

iOS 11 has already hit upward of 25% of consumer Apple devices in the short time since officially launching. That number will only continue to grow, and with a completely new App Store design to think about, developers and publishers should think about their discovery and UA strategies. Launched with iOS 11, the complete overhaul…

Read more

6 Steps to Optimize Your 3.2.1 SDK Integration

Posted Sep 14, 2017

In preparation for the launch of iOS 11 next week, the AdColony 3.2.1 SDK is now available with numerous user experience and monetization improvements. To streamline the integration process, check out this handy checklist: Integration Checklist Check your orientation. For an optimal integration, follow our documentation around configuring supported orientations. Please note that restricting an…

Read more

Elevating the User Experience with SDK 3.2

Posted Aug 29, 2017

The mobile user experience is better than ever with version 3.2 of the AdColony SDK. Designed with both the mobile publisher and user in mind, the new SDK is iOS 11 & Android Oreo ready and offers numerous improvements, including: iOS 11 compatibility Enhanced skippability controls Convenient volume controls Enhanced security Improved ad relevance Post-install…

Read more