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When you ask performance marketers what they look for when acquiring users, one word will come up more often than any other: quality. But what defines user quality, how does it differ by region, and what does that say about the app install market? Delving into the data from our most recent app install marketing…
“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…
In this edition of Mobile Monday, we’re exploring what a recent survey tells us about the need for high quality video from trusted sources as well as how branded a brand’s story should be in order to be effective. Quality & Trust, Please While influencer campaigns may be a hot topic for discussion, they are hardly…