Defining Quality: What App Install Marketers Look For

Posted Jan 23, 2018

When you ask performance marketers what they look for when acquiring users, one word will come up more often than any other: quality. But what defines user quality, how does it differ by region, and what does that say about the app install market? Delving into the data from our most recent app install marketing…

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Viewability and Ensuring Quality Ad Experiences

Posted Jul 12, 2017

“Quality ad experiences” can mean different things to different people. In some cases, the quality of an ad is diminished to a simple analysis of the creative, but ad quality is much more than that. What is the app/environment the ad is served in? What is the mindset of the consumer when they see the…

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Mobile Monday: Quality, Trust, & Low-Key Branding

Posted May 29, 2017

In this edition of Mobile Monday, we’re exploring what a recent survey tells us about the need for high quality video from trusted sources as well as how branded a brand’s story should be in order to be effective. Quality & Trust, Please While influencer campaigns may be a hot topic for discussion, they are hardly…

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