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Getting Personal: The Trend Toward Custom Content

Posted Aug 9, 2016

To continuously captivate consumers, custom content is as crucial as the first 9 words of this sentence are alliterative. In April, survey results revealed that senior level marketers found content personalization and campaign targeting to be the most critical aspects of their marketing tactics. This trend has only strengthened. Recently, another survey revealed that 95% of marketing professionals feel…

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