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Ad fraud has presented continuous challenges for the industry and it is exceptionally prevalent in the Asia-Pacific region. A new report touches on the developing mobile app market in APAC and why it is susceptible to fraud. Meanwhile, Harry Potter: Wizards Unite’s launch did not quite live up to the hype. Read all about it…
Apple’s year in China may not be as rosy as initially planned. The company recently revised its guidance on the quarter citing strong competition in China. On the sunnier side of things, Niantic has announced their latest set of Pokémon GO summer events around the world, taking player engagement and retention (and hopefully re-engagement) to another…
Following Facebook’s lead, Twitter recently announced a new tool for online users, the Ads Transparency Center. Hoping to give more insight and power to the people, this feature will be accessible to everyone, whether or not they’re signed up with Twitter. Ad Transparency Facebook’s “info and ads” section and Twitter’s new Ads Transparency Center are…
Niantic is a publisher whose latest game, Pokémon Go, needs very little introduction after the incredible and immediate rise to the top of the App Store’s Top Grossing charts. The company behind the game though is less well known, despite the success of their first location-based title Ingress. Google Born Niantic began as an internal…