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AdColony & Kochava in 2019 — Traffic Index & KMS 2019

Posted Feb 5, 2019

As their mobile summit nears, we’re pleased to announce that Kochava has named AdColony as a Top 5 for Signal Clarity, Top 5 Entertainment, and Top 20 Media Partner overall in the annual Kochava Traffic Index. We’re thrilled to be recognized for our commitment to quality across the industry. Of course, no Kochava news in…

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Mobile Monday: Consumer Focused Brand Apps — Less is More?

Posted Jun 25, 2018

How many apps should a major brand have to connect with consumers? It’s a question asked by brand marketers and strategists since the App Store debuted in 2009. The New York Times spent time last week discussing the ins and outs of brand apps and user satisfaction, meanwhile on a similar front, Global food giant…

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After the View: How Users React to Brand Ads on Mobile

Posted Jul 5, 2016

Let’s face it: showing an ad does not mean a user will click on it. If it did, billions of index fingers and thumbs would be in casts recovering from perennial sprains. Even when a user is interested in an ad, they are more apt to do further research before clicking. In fact, according to the…

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