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Canada Advertising & Tech Trends in 2019

Posted Jan 8, 2019

The new year is in full swing and there’s already some trends to look out for. While there will be changes happening globally, new trends based on countries or regions are also expected. Canada, for one, has three major opportunities coming in 2019 — and they shouldn’t be ignored. According to eMarketer, the first opportunity…

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Mobile Monday: 3D Video Calling & Improved VR Experiences

Posted May 14, 2018

The Chinese camera phone vendor, Oppo, and U.S. chipmaker, Qualcomm, have come together to create a new 3D technology that’s never been seen before. What’s even more impressive? It’s going to be available in just six months. 3D Video Calling The collaboration between Oppo and Qualcomm comes with a profound result: live 3D video calling…

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WWDC 2017: Better Developer Tools, Better User Experiences

Posted Jun 6, 2017

Yesterday Apple kicked off Worldwide Developer Conference 2017 with its traditional keynote, providing updates on its product and software alike. Unveiling new features to make life better for its developer community is what WWDC is all about, so what’s next for developers, publishers, and advertisers? Time for a hot take. While HomePod is exciting and…

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Mobile Monday: Haptic Suits, Rollable Displays & The Mobile Theater

Posted Jan 11, 2016

In this edition of Mobile Monday, we are checking out the latest technological innovations aimed to make VR more immersive, screens more flexible, and mobile viewing more enjoyable. Haptic Meets VR To enhance the immersion of Virtual Reality devices, Tesla Studios is currently kickstarting a Teslasuit that will leverage haptic feedback technology. In essence, VR players…

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Mobile Monday: Virtual Reality for Children, Mice & Anyone with $99

Posted Oct 5, 2015

View-Master Meets VR Long anticipated after its announcement earlier this year, Mattel recently released their Google Cardboard-powered View-Master in an appeal to make virtual reality technology more child-friendly. Yes, it is exactly what it sounds like: an updated View-Master where you insert your phone instead of discs and buy content through apps like Google Cardboard….

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Mobile Monday: iPhone6S, Pokémon Go, and VR as a Game Design Tool

Posted Sep 14, 2015

In this edition of Mobile Monday, we’re taking a look at how Apple may be improving mobile game performance, how Pokémon Go is redefining mobile gaming, and how one Disney artist is exploring a new way to use virtual reality as a game design tool. Smoother Gameplay Anticipated on iPhone 6S According to data released…

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