It’s no secret or surprise that people multitask while watching television, whether they are using their mobile devices or chatting with others in the room. Countless studies have shown as much. Even television programming that drives unparalleled viewership and commands astronomical commercial rates is not immune from viewership distractions. The real question is what affect…
Consumers are always on the hunt for the best entertainment, especially when they spend hours traveling from city to city. To assess in-car engagement, our 2017 Consumer Roadtrip Survey asked travelers exactly how they pass the time on the road. From reading and watching the scenery, to eating and listening to the radio, passengers have…
EA and Capital Games’ mobile RPG, Star Wars: Galaxy of Heroes released a large update this week that brings players closer together and aims to draw lapsed players back in with a slew of tried and tested engagement and retention strategies. Included in the update are player guilds and raids, as well as a new player chat functionality….
Engagement isn’t a term you hear mobile developers talk about a lot, but with thousands of apps being introduced into the Apple and Google ecosystems every day, competition is fierce and maximizing the time spent in their app is top of mind for many developers. Focusing on engagement is a huge step to taking advantage of…