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Tag: mobile engagement

Tag: mobile engagement

The Attention Gap: Where Impressions Fall Short

Posted Jan 12, 2018

It’s no secret or surprise that people multitask while watching television, whether they are using their mobile devices or chatting with others in the room. Countless studies have shown as much. Even television programming that drives unparalleled viewership and commands astronomical commercial rates is not immune from viewership distractions. The real question is what affect…

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In-Car Engagement: How Consumers Stay Entertained

Posted Sep 19, 2017

Consumers are always on the hunt for the best entertainment, especially when they spend hours traveling from city to city. To assess in-car engagement, our 2017 Consumer Roadtrip Survey asked travelers exactly how they pass the time on the road. From reading and watching the scenery, to eating and listening to the radio, passengers have…

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Star Wars Header

Guilds and Raids as Engagement Tools in “Star Wars: Galaxy of Heroes”

Posted Apr 28, 2016

EA and Capital Games’ mobile RPG, Star Wars: Galaxy of Heroes released a large update this week that brings players closer together and aims to draw lapsed players back in with a slew of tried and tested engagement and retention strategies. Included in the update are player guilds and raids, as well as a new player chat functionality….

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Mobile Engagement: Making the Most of Your Users

Posted Mar 9, 2016

Engagement isn’t a term you hear mobile developers talk about a lot, but with thousands of apps being introduced into the Apple and Google ecosystems every day, competition is fierce and maximizing the time spent in their app is top of mind for many developers. Focusing on engagement is a huge step to taking advantage of…

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