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Coronavirus Impact Survey – Highlights from EMEA & LATAM

Posted Mar 23, 2020

For the past three months, the COVID-19 outbreak has radically changed people’s daily lives and preferences around the world. Across the globe, people are being encouraged to stay at home in order to ensure their health and safety. As the Coronavirus pandemic continues to grow, technology usage and habits are also seeing major changes.  AdColony…

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Under the Microscope: Mobile Gaming in Sweden

Posted Mar 5, 2020

Changing demographics and advancing technology has brought a lot of attention and money to the gaming industry. Even governments in Europe are realizing its potential and have created programs to attract talent and investments. The Sweden Game Arena is a public-private partnership that helps students develop games using government-funded offices and equipment. With its growing contribution to…

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Under the Microscope: Mobile Gaming in Spain

Posted Feb 20, 2020

It won’t come as a shock to anyone that the gaming industry is a huge market that generates billions worldwide. For a long time, most people thought of console and PC gaming as the moneymakers but more and more we’re seeing mobile games take over the industry. The mobile gaming community is spreading all over…

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AdColony Wins Five Awards at MMA Smarties Middle East

Posted Feb 11, 2020

AdColony is proud to announce that we have received five awards at MMA Smarties Middle East 2020! A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact. In addition to the awards for our campaigns, the team was honored to accept the prestigious award for…

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It’s That Time of Year Again: Valentine’s Day!

Posted Feb 10, 2020

Maybe you’re a love bug, looking forward to Valentine’s Day each year with great expectations. Or maybe you’re one of the ones trying to avoid it. Even if you’re not the “hearts and flowers” type, the hearts and flowers of Valentine’s Day are everywhere. Regardless of your personal feelings about it, it’s a big deal,…

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Under the Microscope: Mobile Gaming in Saudi Arabia

Posted Jan 23, 2020

The growing audience of mobile gaming has been a frequent subject of researchers inside (and outside) the industry. Advertisers have recognized the great potential to reach consumers on a medium they engage with multiple times a day. To get the most out of their ad budget, brands need to look closely at regional audiences and…

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Under the Microscope: Mobile Gaming in Denmark

Posted Jan 9, 2020

Mobile gaming may be a worldwide pastime but that doesn’t mean all players have the same habits and preferences. In our Under the Microscope series, we’ve examined gamers in Norway, Italy, Argentina, and several other countries to better understand the similarities and differences between mobile gamers around the world. This week we’re headed back to…

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Under The Microscope: Mobile Gaming in Norway

Posted Nov 21, 2019

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories but is their audience just as into mobile gaming as they are? Statista estimates that mobile game revenue in Norway…

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