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Under The Microscope: Mobile Gaming in France

Posted Apr 23, 2019

Widespread adoption of smartphones has made gaming a mainstream pastime across the globe. With a worldwide audience, advertisers are spending billions to promote their brands on mobile games. There are so many regions to reach but it is important to understand their individual preferences and habits. This week we are delving into mobile gaming in…

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AdColonized: Getting to Know Tina Rødahl

Posted Mar 14, 2019

Meet Tina Rødahl a Sales Manager at AdColony EMEA in Oslo. Tina is an expert in marketing and communications and keeps her skills fresh by actively staying engaged with media and news sites with Linkedin at the top. Tina is also a seasoned public speaker and enjoys being politically active in her local community. Tina’s…

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Event Preview: White Nights Berlin

Posted Feb 8, 2019

Pack your bags and get ready for one of the biggest business conferences in the gaming industry, White Nights! This year, it’ll be held at the Intercontinental Hotel in Berlin, Germany from February 12th to the 13th. Expect to hear from over 70 speakers and rub shoulders with 1300+ attendees – including us from AdColony!…

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AdColonized: Getting to Know Asiye Açıkgöz

Posted Jan 17, 2019

Meet Asiye Açıkgöz, HR Business Partner in our Istanbul office! From hiring amazing new talent to streamlining business operations, Asiye has her hands full. Her energetic attitude and constant strive to expand her knowledge in the mobile space are only a couple reasons why she excels at AdColony. During her free time, Asiye loves to…

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Event Preview: Pocket Gamer Connects London

Posted Jan 16, 2019

It’s that time of the year! Gear up for Pocket Gamer Connects London, Europe’s biggest Mobile Games Industry Conference, held this year from January 21st to the 22nd. Learn from over 250 speakers, 90 hours of content, and 140 sessions. Connect with like-minded professionals from over 900 companies and 55 countries. Pocket Gamer Connects London…

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Mobile Monday: European Programmatic Growth & In-Store Mobile Retail

Posted Jan 14, 2019

Programmatic advertising has continued its growth through 2018, despite a bump in the road as companies adjusted to the realities of GDPR, especially in Europe. Meanwhile, in the US, the holiday season results were punctuated by a success correlation between those companies that have embraced mobile ecommerce and the app space and those who have…

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AdColonized: Getting to Know Jenny Wallen

Posted Dec 6, 2018

Meet Jenny Wallen, Sr. Account Manager in Berlin! From meeting with clients to collaborating with the Growth, Creative, and Business Intelligence teams, Jenny has a full and productive schedule. She holds a degree in Business and Marketing and loves the gaming industry. During her free time, you can find Jenny training for Ironman, trying out…

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Black Friday & Cyber Monday: Are You Ready?

Posted Nov 20, 2018

The Holiday shopping season is upon us and Black Friday will be the big blowout shopping day for many. Nowadays that frenzy of gift-buying spills over to Cyber Monday, and even Cyber WEEK in some cases. Mobile devices have become indispensable tools to navigate not just the in-store experience, but online shopping as well. We’ve…

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Under the Microscope: Mobile Gaming in EMEA

Posted Nov 13, 2018

As mobile gaming continues to evolve, so does the volume of gamers and the esports audience. With over 2.2 billion gamers across the globe, it’s no surprise that this market is very diverse. From gaming frequency to average session times, mobile gamers and fans come in all shapes and sizes. Our previous research looked into…

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Highlights from the MMA Forum Istanbul & Smarties Gala

Posted Oct 31, 2018

Last week, MMA hosted another forum in Istanbul, Turkey along with the Smarties Dinner Gala, which turned out to be a huge success! Hosted at Swissotel The Bosphorus, the event brought together marketing experts to share best practices and discuss the future of the industry. The Forum The Forum is the perfect place for professionals…

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