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Under The Microscope: Mobile Gaming in Poland

Posted Jan 13, 2021

As mobile gaming activity continues to rise all around the world, it is important to realize that those audiences vary between different regions and countries. Having the inside scoop on what users in specific countries are looking for can help advertisers maximize their reach. AdColony surveyed mobile gamers around the world to better understand their…

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Mobile and Car Buying in EMEA

Posted Jan 12, 2021

Around the world, consumers are becoming more dependent on their mobile devices in every aspect. Especially with the start of the pandemic almost a year ago, online shopping skyrocketed to purchase anything from groceries, clothing, cosmetics, and yes even cars. As the usage of mobile is increasing, the relationship between vehicle purchases and mobile usage…

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AdColony Wins 70 Awards in 2020

Posted Dec 17, 2020

We are proud to announce AdColony has received 70 awards in 2020 including wins from the MMA Smarties, Mob-Ex, The Drum, The Wires, and more! We’ve also been named The Network of the Year at MMA Smarties Turkey and Enabling Technology Company of the Year at MMA Smarties APAC! Read on for more details and…

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Under The Microscope: Mobile Gaming in Kuwait

Posted Dec 9, 2020

No matter how big or small, it is important to understand mobile gaming audiences around the world. Without knowing their specific habits and preferences, advertisers run the risk of missing out on considerable opportunities. AdColony surveyed mobile gamers around the world to better understand their digital behavior and this week we’re learning about mobile gamers…

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Mobile and Car Buying in the UK

Posted Dec 1, 2020

Around the world, consumers are becoming more dependent on their mobile devices to make purchases of all types. Shopping for everyday items on phones has been normalized for years but consumers are just starting to buy big-ticket items online, including cars. As usage continues to increase, smartphones have become an important part of the car…

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Top Priority in Today’s Mobile Advertising: Brand Safety – EMEA

Posted Nov 2, 2020

Globally, time spent online has reached an average of 6 hours and 49 minutes per day on computers, tablets, laptops, and mobiles combined. This is half an hour longer than Internet users were spending just three years ago. On the other hand, when looking at mobile time spent in EMEA, mobile apps account for more…

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Under The Microscope: Mobile Gaming in EMEA

Posted Aug 19, 2020

As mobile gaming technology continues to evolve, so does the size of the audience and industry. The EMEA (Europe, Middle East, and Africa) region is comprised of multiple gaming communities but it is rarely studied as a whole. AdColony partnered with On Device to learn more about gamers around the world and this week we…

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Creative Showcase: Algida Maraş Usulü Iftar Countdown

Posted Jul 5, 2020

In this Creative Showcase, we’re looking at Algida’s Ramadan campaign in Turkey where the well-known ice cream brand reached potential customers with customized content specific to different Turkish cities to let them know about the local iftar time (when those observing Ramadan could break their daily fast) while giving them an opportunity to order the…

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