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Taking Advantage of the Latest iPhone Hardware and More

Posted Sep 8, 2016

Apple introduced its annual refresh of the iPhone this week, at a special event at the Bill Graham Civic Auditorium in San Francisco. In addition to the new iPhone 7, Apple also introduced the Apple Watch Series 2, announced the release date for iOS 10, and surprising everyone, an iOS-first infinite runner Super Mario title…

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Maximizing App Revenue: Lessons from the NYC App Developers Workshop

Posted Nov 27, 2015

Maximizing app revenue is on the minds of most mobile app publishers. To offer insights and best practices on this topic, the App Developers Alliance held a panel at its recent NYC workshop. Moderated by Greg Blackman of OpenX, panelists included: Patric McCormack of Millennial Media Kejia Tang of Emily Kaufman of AdColony Key…

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Scaling Native Ads to Increase Revenue

Posted Jun 30, 2015

As the demand for reaching users in-app increases, the need for publishers to facilitate native ads at scale within their apps becomes evermore important. After all, the publishers who are able to offer scalable native mobile ad placements within their apps will enjoy the greatest revenue growth from advertisers in search of this coveted inventory….

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Unveiling the Art of App Entrepreneurship at the Boston App Strategy Workshop

Posted Jun 3, 2015

AdColony is heading to Boston later this month for the next Application Developers Alliance App Strategy Workshop. Taking place on Wednesday, June 24th at the District Hall, the Boston App Strategy Workshop will explore the strategies that turn apps into profitable businesses. The event will feature several panels and sessions, including a session on “The Art…

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App Strategy Workshop: Keeping Monetization in Mind

Posted Apr 22, 2015

Creating a great app isn’t easy, and making one that is profitable is often even more of a challenge. To help developers by providing the latest app strategy insights, AdColony is partnering with the Application Developers Alliance and several other leading mobile organizations to host an App Strategy Workshop this May in San Francisco.

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AdColony Allies with ADA for App Strategy Workshop in LA

Posted Mar 17, 2015

Developing a great app is never easy, and making one profitable is even more challenging. To help ease the pain, AdColony is partnering with the App Developers Alliance to host an App Strategy Workshop in Los Angeles on March 26th. Join industry experts and explore strategies to turn apps into profitable businesses. Key topics that…

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