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Indomie, the undisputed market leader in the instant noodle category in Indonesia, has always enjoyed a massive cult following across key cities in the country. However, despite having cemented its leadership in big Indonesian metropolises like Jakarta, the brand lags behind one of its competitors in Indonesia’s suburban areas. Recognizing the commercial appeal of riding…
In October, we participated in MMA Impact Indonesia 2021 – specifically, our Country Manager of Indonesia, Jayesh Shivdasani, spoke about how gaming is shaping the future of modern marketing. Together with Rohan Mahajan (Omnicon Media Group), Fahroni Arifin (Indosat Ooredoo), Matthias Blume (Coca-Cola) and Andi Airin (Samsung), the panel explored the latest trends in gaming…
The need of the hour is to think creatively. With a large part of the world under lockdown and fresh creative assets hard to come by, we need to maximize what we have in hand. In this webinar, we will take you through the journey of transforming existing assets produced for mediums like TV, print,…
Ramadan is a time of togetherness with family and friends for a month of religious observance and festivities. Asia is home to 62% of Muslims worldwide, with Malaysia and Indonesia accounting for more than 245 million Muslims who will be observing Ramadan and Eid Al-Fitr. In our recent AdColony Coronavirus Impact Survey, we asked respondents…
AdColony is proud to announce that we have received six awards at MMA Smarties Indonesia 2019! A global panel of senior brand marketers and agency executives evaluated entries based on strategy, execution, creativity, and business impact. The winners were announced at the Smarties Indonesia Awards & Gala on October 3rd at The Ritz Carlton in…
Although iPhone sales have slowed down in the last year, tons of apps have seen continued growth as users across the globe become more and more mobile-savvy. A recent report from Adjust charted growth and retention for apps released in 2018 and revealed that Asia-Pacific is the fastest-growing region. Additionally, gaming apps continue to dominate…
Mobile Marketing Association will be hosting their MMA Impact Series across the globe, where industry professionals and thought leaders from the mobile marketing world come together at different locations for valuable discussions and relationship-building. AdColony will be participating in panel discussions on Brand Safety and Ad Quality in India and Indonesia on 27 September and…
AdColony is excited to announce that 6 of our campaigns have been shortlisted in 5 categories for the MMA Smarties Indonesia 2019! The global mobile marketing awards program honors organizations that demonstrate innovation, creativity, and success. A global panel of senior brand marketers and agency executives will evaluate entries based on strategy, execution, creativity, and…
As the number of smartphone users grows, Asia-Pacific has been the primary driver for the expansion of the global gaming industry. Established markets like China and Japan continue to flex their spending power while India and Southeast Asia have proven their impact in terms of app downloads. While it’s clear that APAC presents many opportunities,…
Looking for a different kind of conference? Stream Indonesia 2019 is the event for you! Join leaders from 300 brands and technology companies in Yogyakarta, Indonesia from April 25th to the 27th. The invitation-only event will welcome guests from the region including CEOs from global brands and start-ups, VCs, social entrepreneurs, publishers, and media professionals….