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Trust: The Key to a Successful Monetization Partnership

Posted Dec 2, 2021

There are many aspects to consider when developing or enhancing an in-app monetization strategy. Each publisher and app needs a carefully thought-out mix of tactics in order to achieve success. If you are wondering how the major app publishers are tackling monetization, look no further.  AdColony and Fyber reached out to their clients to gain…

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AdColony and Fyber Present the Mobile App Monetization Survey

Posted Nov 10, 2021

With evolving technology, increased user activity, and a shift toward consumer privacy, it can be pretty challenging to keep up with the latest in mobile app monetization. There have been many predictions on the changing state of in-app advertising, but we still have yet to learn the full scope of the recent years’ effects. So…

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