Navigating the Waterfall and the Importance of Position

Posted Jun 16, 2015

Advertisers often vie for better positioning, and data revealed in a recent mobile advertising report reinforces the importance of a top waterfall placement:  CTRs for a first position ad on mobile phones are 15 times higher than ads in the 7th position. For advertisers, this illustrates the importance of working with advertising platforms that can offer…

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