From Paper to Mobile: The Transformation of Coupons

Posted Feb 14, 2017

For decades, advertisers have intrigued consumers with coupons. Although the format has changed over the years, the tactic — particularly with mobile coupons — is still as effective as ever. For decades, people have used coupons to cut household costs. Since the 1960s, families have been cutting coupons from the Sunday paper, ultimately hoping to add…

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