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Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while…
Game developers around the world rely on the App Store and Google Play to get their games in front of valued audiences. This kind of exposure can come at a hefty price in the form of commission fees. After some pushback by the gaming industry, Google Play announced that they are reducing service fees starting…
2019 was a huge year for the mobile game industry and its revenue. As we keep it moving in 2020, mobile gaming will continue to see growth in ad spend and consumer spend. Two recent reports have revealed the total revenue of mobile gaming in North America in 2019 and how much mobile ad spend…
Mobile gaming is becoming the primary way people enjoy their games so companies must innovate to keep up with the changing landscape. Last week two gaming companies announced new products geared toward mobile gamers. Razer introduced a new cloud-gaming controller that will plug directly mobile devices. Meanwhile, Rainway has launched their app for users to…
Join professionals from the gaming industry at GameDaily Connect USA! Formerly known as Casual Connect USA, the conference will be held at the Disneyland Hotel in Anaheim, California from August 27th to 29th. The three-day event will feature wide-ranging industry talks, valuable networking opportunities, and the Indie Prize and Dev Showcase, spotlighting the new and…
This month experts from the gaming industry gathered at White Nights St. Petersburg and the AdColony team was there to participate! We joined more than 1800 attendees from 50 countries to discuss the latest trends and news, make connections with potential partners, and share experiences with old friends in the business. Speakers from companies like…