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For the fifth year in a row, AdColony was named one of the Top Media Sources in Singular’s ROI Index 2021. This annual report analyzes and ranks the top 15 performing ad networks across iOS and Android devices. This study looks at the largest costs, revenue, data fraud, and retention throughout the industry. Singular’s report…
For the fourth year in a row, AdColony was named among the Top Media Sources in Singular’s ROI Index 2020. The annual report recognizes the top 15 ad networks in terms of ROI and retention. The marketing intelligence platform analyzed $6.3 billion in ad spend and 2.2 billion app installs from 550 ad networks. The…
With so many platforms and technologies at their fingertips, marketers have more data than ever before. Hundreds of sources can produce siloed datasets that may seem impossible to track or analyze. Our marketing intelligence partner, Singular, unifies campaign data, and unlike other mobile attribution providers, gives a complete view of marketing performance down to the…
Singular, our marketing intelligence partner, recently held their annual Unify event and the AdColony team was there to attend! The growth marketing summit took place in Napa Valley and brought together innovators from companies like Amazon Music, Airbnb, and Nike. Because the event was invite-only, the summit was an intimate experience that allowed thought-provoking conversations…
Each year, mobile attribution and campaign analytics platform Singular ranks media sources based on their ROI they deliver for their advertisers. While the number of sources analyzed is massive, only a few earn the designation of a “top media source”, an honor that AdColony has once again received. As the report examines the behaviors of…
Recently, marketing analytics platform Singular published its inaugural Fraud Index, wherein AdColony was named one of the most secure mobile ad networks. Why It Matters As the mobile advertising ecosystem evolves, so do the tactics and actions of malevolent actors. Indeed, advertising fraud continues to haunt the mobile ecosystem. With total damages expected to reach…