Mobile Monday
Posted Apr 13, 2015This week in mobile, we are taking a look at how the Fortune 500 will fare in Mobilegeddon, how one health app crossed the line, and what the latest whale spending trends means for UA campaigns.
Tag: mobilegeddon
Tag: mobilegeddon
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- Amazon
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- Apple
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- Audience Network
- audience segmentation
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- Augmented Reality
- Aurora
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- Award
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- Azerbaijan
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- behavioral targeting
- Benchmarks+
- Berlin
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- Best practices
- Bethesda
- better ads standards
- bidshake
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- big game
- billing
- bing
- black desert
- black friday
- blackberry
- blacklisting
- Blizzard
- blockchain
- BMW
- BonusXP
- books
- boombit
- bots
- bowmasters
- brain out
- brain test
- brain test tricky puzzles
- Branch
- Brand
- brand advertising
- brand apps
- brand image
- Brand Intelligence Summit
- brand performance
- brand safe
- brand safety
- Brand-Exchange
- Brands
- Brazil
- britany scott
- Bryan Buskas
- BSI
- Bubble Cash
- Buffalo Wild Wings
- Bumble
- burak mavis
- business apps
- business development
- business insider
- Call of Duty
- Call of Duty: Mobile
- Cambridge Analytica
- Campaign
- campaign performance
- campaign success
- campaign targeting
- campaign tracking
- Canada
- canan karan
- cande lopez
- Cannes Lions
- car buying
- car shopping
- case study
- casual azure games
- casual connect
- Casual Games
- CCPA
- celeste hidalgo
- century game
- certification
- CES
- charity
- China
- ChinaJoy
- chris manibog
- christmas
- christmas shopping
- Chrome
- CJ Hillyer
- Clash of Clans
- cloud
- cloud-gaming
- CNN
- coalition for better ads
- Cocos
- Code Media
- codigames
- cognition
- Cologne
- Com2uS
- community
- Company culture
- Compass
- comscore
- conference
- Connected TV
- consoles
- consumer behavior
- consumer packaged goods
- consumer privacy
- Consumer Road Trip Survey
- consumer senitment
- consumer sentiment
- Consumer Sentiment Survey
- consumer spend
- consumer trends
- consumers
- consumption
- contact tracing
- contact tracing apps
- content
- content ratings
- Contests
- contextual targeting
- Control Center
- conversion
- cookies
- cooking mama
- copenhagen
- cord-cutting
- Coronavirus
- corporate culture
- corporate social responsibility
- coupons
- covid
- COVID-19
- cpg
- cpi
- Crash Bandicoot
- Creative
- creative best practices
- creative director
- creative hacks
- Creative showcase
- creative success
- cross screen
- CrossInstall
- Crossy Road
- CSMO Summit
- CTR
- culture
- custom
- customer experience
- Cut the Rope
- cyanogen
- Cyber Monday
- cyberagent
- cyrcle
- Dacia
- Dark Mode
- data
- data privacy
- Data science
- Dating apps
- datsugoku gokko
- dau
- David Kurtz
- DayDayUp
- Deadlines
- Deloitte
- deltaDNA
- demographics
- denmark
- department stores
- design
- design island dreamscapes
- developer
- developers
- Digiday
- digital adtech network
- digital advertising
- digital gaming
- digital media
- digital publishing
- digital trends
- digital video
- digitas
- digitisation
- dip master
- Disney
- Disneyland Hotel
- display ads
- display banner
- DISQO
- disruptive ads
- Diwali
- Dmexco
- Doritos
- downloads
- dragon city
- Draw Happy Life
- dreaming tree wines
- drop the number
- Drum Digital Trading Awards
- DTSG
- Duster
- dynamic end card
- dynamic end cards
- dynamics's
- e3
- EA
- earnings
- easter
- ecommerce
- eCPM
- eCPMs
- Editorial
- education apps
- educational games
- Egypt
- election
- election 2020
- Electronic Arts
- eMarketer
- EMEA
- emerging markets
- emmas adventure
- Emmy
- employee appreciation
- employee feature
- employee spotlight
- endless runner
- engagement
- Engineering
- Epic Games
- episode
- ePrivacy Directive
- ePrivacy Regulation
- erik hassler
- ESA
- ESPN
- eSports
- Estrelita Beaulieu
- etermax
- eureka studio
- europe
- event
- event preview
- Event Recap
- events
- Everest
- Evyap
- Exchange
- ExchangeWire
- exits
- experian
- F2P
- Faladdin
- Fallout Shelter
- family games
- Fathers Day
- FCC
- female gamers
- festive season
- Fetch
- Field Trip
- FIFA
- Final Fantasy
- finance
- fintech
- firecraft studios
- first touch games
- fitness
- fixed price zones
- florida
- Fluff Fairy
- flurry
- focus apps
- Folio
- food delivery apps
- Forbes
- forecast
- Forrester
- Fortnite
- France
- frank chang
- Fraud
- fredrik vikström
- freemium
- futureplay
- Fyber
- G-Star
- gabriella aversa
- Gacha
- Galaxy
- galaxy attack alien shooter
- game
- game apps
- game consoles
- Game Developers Conference
- game development
- game genres
- game show network
- game streaming
- GameAnalytics
- Gameblyr
- GameClub
- GameDaily Connect USA
- GameRefinery
- gamers
- Games
- games market
- games publishing
- games we love
- GamesBeat
- GamesBeat Summit
- gamescom
- gametion
- Gaming
- gaming apps
- gaming industry
- gaming insiders
- gaming market
- Gardenscapes
- garusoft
- GCAP
- GDC
- GDC 2020
- gdc summer
- GDPR
- Gen X
- Gen Z
- genres
- germany
- giselle milan
- GiveMe5
- Global
- global ad spend
- global budget
- Global Data
- Global Web Index
- GlobalData
- Globalwebindex
- glossom
- Glu
- glu games
- Glu Mobile
- GMIC
- GoBeyond
- Gold Standard
- Google IO
- Google Pixel
- Google Play
- google play pass
- Google Play Points
- Google Play store
- Google Voice
- gordon's gin
- gram games limited
- Greece
- grocery delivery apps
- Grow.co
- Growth
- growth marketing
- GSMA
- gsn casino
- gsn games
- GStar
- guide
- gurgaon
- GWI
- habby
- halfbrick studios
- happy glass
- haptic
- haptics
- hardcore gamers
- hardcore games
- harry potter
- harry potter hogwarts mystery
- HasOffers
- HD video
- header bidding
- health
- health apps
- Hearthstone
- hibernum
- higgs tech co
- Hipster Whale
- History
- history of adcolony
- holiday shopping
- holidays
- homa games
- Horizon Media
- hotel empire tycoon
- HR
- HTTPS
- Huddle
- human resources
- hungry dragon
- hunter assassin
- Huuuge Games
- hyper
- hypercasual
- iab
- IAB Mixx
- IAB Mixx Turkey
- IAB UK
- IAP
- IAS
- Ice Jam Studio
- idfa
- idle farming empire
- idle mafia
- idle miner tycoon
- IGDA
- IGNITE
- imangi studios
- Immersion
- In-App
- in-app ad impressions
- in-app ads
- in-app adversiting
- in-app bidding
- In-app purchases
- in-app revenue
- in-game advertising
- inapp ads
- Inc500
- India
- Indonesia
- Industry Awards
- infographic
- infographics
- Ingress
- Innovation
- insights
- installs
- instant feed
- instant play hd mobile video
- InstantPlay™
- integration
- Intel
- interactive dynamic end card
- interactivity
- internet use
- inventory
- ios
- iOS 10
- iOS 13
- iOS 14
- ios 14.5
- ios14
- iOS9
- iPad
- iPadOS
- iphone
- iphone 11
- ironsource
- Istanbul
- it
- Italy
- iwatch
- Jack in the Box
- Jam City
- james zimbrick
- japan
- jetpack joyride
- JICWEBS
- johny saad
- Join Clash 3D
- jonathan harrop
- Jordan
- journal
- june's journey
- Kamcord
- Kantar
- Kelly McIvor
- ketchapp
- keyword blacklisting
- kingdom of saudi arabia
- Kishi
- klondike adventure
- Kochava
- kochava summit
- kolibri games
- Kongregate
- Korea
- Kotlin
- KR
- Kuwait
- LA Startups
- LATAM
- Latin America
- leadership
- leveling up
- Lily's Garden
- Limit ad tracking
- line bubble 2
- line corp
- little panda policeman
- London
- look back
- look-alike modeling
- loot boxes
- Los Angeles Business Journal
- loyalty
- Lucktastic
- Lucky Kat
- lucky win
- ludo king
- lufthansa
- luxury ecommerce
- machine learning
- Macro
- Made by Google
- madtech
- magic tiles 3
- magmic
- Malaysia
- management
- manga up
- Maple Media
- Mario Kart Tour
- marketing
- marketing analytics
- marketing intelligence
- marks & spencer
- martech
- MarTech Breakthrough Awards
- Marvel
- masterclass
- Match Group
- matchington mansion
- Matt Barash
- MAU
- mcommerce
- media
- media planning
- media trends
- MediaPost
- mediation
- meditation apps
- meerkat
- MENA
- mental health
- mental wellness apps
- merge dragons
- Messaging
- metrics
- mexico
- Microsoft
- microtransactions
- Middle East
- MIGS
- millennials
- mindcandy
- mindshare
- miniclip
- mixer
- MIXX
- mlb tap sports baseball
- MMA
- mma apac
- MMA Forum
- MMA Impact
- MMA Smarties
- MMP
- MMS
- Moat
- Mob-Ex
- Mobbo
- Mobcrush
- Mobile
- mobile activity
- mobile ad creative
- mobile ad spend
- Mobile ads
- mobile advertising
- mobile app
- mobile apps
- mobile apps unlocked
- mobile attribution
- mobile broadcasting
- mobile commerce
- mobile crossover
- mobile developer
- mobile devices
- mobile engagement
- Mobile Excellence Awards
- Mobile fraud
- mobile game
- mobile gamer mothers
- mobile gamers
- mobile games
- mobile gaming
- mobile gaming mothers
- mobile growth summit
- mobile identity
- mobile in esports
- Mobile Market
- mobile marketing
- Mobile Marketing Association
- Mobile Monday
- mobile network
- Mobile networks
- mobile news
- mobile payments
- Mobile Performance
- mobile photography
- mobile publishers
- Mobile Publishing Survey
- mobile retail
- mobile RTS
- mobile shopping
- mobile streaming
- mobile usage
- mobile video
- mobile web
- Mobile World Congress
- mobile-friendly
- mobilegeddon
- mobilemarketing
- mOCR
- Modern Mobile Gamer
- modular phones
- Monetization
- monster legends
- mood
- moonee
- MoPub
- Moscow
- Mother's Day
- mothers
- motivation
- multiscreen
- multitasking
- Mumbai
- music
- music games
- music streaming
- MWC
- NA
- nakayubi corporation
- nanna dahl
- Napa
- Native
- native video
- Native Video Fund
- Nazara Games
- ndependent AdTech
- neha kalra
- nekki
- Nestle
- Netflix
- netherlands
- netmarble
- Network
- new delhi
- new normal
- New Story
- New york
- newborn town
- newco
- news
- news apps
- Newzoo
- NFL
- Niantic
- nielsen
- ninja kiwi
- Nintendo
- Nissan
- Nissan Patrol
- Nokia
- Nom Cat
- Non-Gaming
- non-organic installs
- nordcurrent
- nordeus
- North America
- Norway
- npol game
- NPR
- nutritional label
- ny daily news
- office create corp
- oguz bayhun
- OLED
- olga kravtsova
- Olympics
- one year with covid
- onesoft
- online shopping
- Open Measurement
- OpenRTB SupplyChain
- opera mediaworks
- opt-in
- optimization
- organic growth
- orhan cetin
- Oslo
- OSX El Capitan
- OTT
- Over the top
- paintly
- Pakistan
- palm desert
- panda pop
- panel
- Papaya Gaming
- Partner spotlight
- partnership
- paula abjelina
- pearl abyss
- people fun
- peoplefun
- Performance
- performance advertising
- periscope
- personalized content
- Philippines
- photography
- pigg party
- PIPEDA
- Piper Jaffray
- Pixalate
- Pixel
- Pixel 4
- Pixel 4XL
- Platform
- play store
- playable ads
- playables
- playaparttogether
- playbook
- playgendary
- Playrix
- Pocket Camp
- Pocket Gamer
- pocket gamer connects
- pocket gems
- podcast
- pokemon
- Pokemon Go
- pokemon masters
- Poland
- polysphere
- Portable
- Postback
- Premium
- Premium Pub
- Press
- Prettygreat
- pricing
- privacy
- product marketing
- Profile
- programmatic
- programmatic advertising
- Programmatic Marketing Summit
- Programmatic Punch
- project manager
- PTTOW
- publisher
- Publisher Spotlight
- Publisher sptlight
- publishers
- publishing
- Pubmatic
- puppy town
- push
- push notifications
- puzala
- puzzle games
- Q&A
- qCPM
- quiz battle online
- Rainway
- Ramadan
- rankings
- Razer
- React Native
- Readers' Choice
- recode
- Reebok
- regulation
- Remerge
- remote working
- removing blacklist
- report
- Reports
- research
- Research Study
- Researchkit
- retail
- retention
- retro
- Revenue
- revenue assurance
- review
- rewarded video
- Rewarded Video Sentiment Study
- rewardify
- rewards
- rider
- road trip
- roadshow
- robots
- rohit dadwal
- ROI
- ROI Index
- rollic
- Rovio
- RPG
- Russia
- Safety
- sakura school simulator
- sales
- sales manager
- sales operations
- sam bocchicchio
- samsung
- Samsung Pay
- san francisco
- San Mateo
- Sanofi Pharmaton
- sariwangi
- sasha mircov
- Satoru Iwata
- Saudi Arabia
- score hero
- Scott Bi
- screen time
- Scripts
- SDK
- SDK 4
- SDK 4.2
- sdk update
- SDKs
- seattle
- second screen
- second screening
- Secret Weapon
- Security
- seher basaran
- self-identified gamers
- sellers.json
- Sensor Tower
- session
- sessions
- SGN
- shannon byrne
- sherry bullen
- shooting game
- Shopping
- short form
- Silicon Beach Fest
- singapore
- Singular
- siren tekin
- Siri
- SKAdNetwork
- Skillz
- skip school
- Skippability
- Skybound Entertainment
- Skylab
- Sleeping Beast
- slush conference
- SMA
- Smarties
- Smarties MENA
- Smarties North America
- Smarties X
- smartphone adoption
- smartphone gaming
- smartphone usage
- smillage
- Snap Inc.
- Social
- social media
- social point
- socialpoint
- soft launch
- Solitaire Cash
- solitaire tripeaks
- sonic dash
- Sony
- SoundHound
- South Africa
- South America
- South Korea
- Southeast Asia
- Spaceteam
- Spain
- Spark Awards
- speaking
- spider-man
- sports
- sports apps
- sports games
- Spotify
- spotlight
- square bird
- Square Enix
- SS18
- st. petersburg
- Stadia
- Star Wars
- Starbucks
- statista
- stats
- Steve jobs
- stock
- Stranger Things
- strategy
- strategy games
- Stream
- streaming video
- subscription
- Subway Surfers
- Success Story
- Suggested Ads
- Summer Games
- summer road trip
- Summer Road Trip Survey
- summer travel
- summit
- Super Bowl
- Super Evil Megacorp
- superbox
- supercell
- supernova
- Supernova Recap
- Supernova Summit 2019
- Supernova Summt 2018
- supply chain
- Surface Duo
- survey
- sustainability
- Sweden
- Swift
- Switch
- SXSW
- syazni sulaiman
- Tactile Games
- TAG
- tea
- tech
- Tech Support
- technical solutions
- technology
- teens
- telecom
- Telkom
- Telltale Games
- tet
- Thailand
- thalamus
- Thanksgiving day sales
- the cw
- The Drum
- The Drum Digital Advertising Awards
- The Software Report
- The Wires APAC
- The Wires Global
- there is no playbook for this
- this week in mobile
- thorbjorn
- tiktok
- tile master
- tiles hop edm rush
- time spent
- time spent in apps
- Tinder
- TLS
- Today's primetime
- Tokyo Game Show
- tomb of the mask
- tongal
- Top 50 women leaders in saas
- top eleven
- top games
- township
- Toyota
- traditional media
- transformers
- transparency
- travel
- travel apps
- travel survey
- trebel music
- trending music
- trending.fm
- trends
- trivia crack
- trivia crack 2
- trivia games
- Trustworthy Accountability Group
- TUNE
- Tunisia
- tunity
- Turkey
- Twitch
- tyler ferdun
- ua
- ua marketers
- UA strateg
- UA strategy
- UA Update
- uae
- ubisoft
- UDID
- UFC
- UK
- Under the Microscope
- Under the Microscope Survey
- unico studio
- Unify
- United Arab Emirates
- United Kingdom
- United States
- Unity
- Use Rate
- user
- User Acquisition
- user engagement
- user experience
- user generated content
- User initiated video
- uuum co
- UX
- vaccine passport apps
- vainglory
- value exchange
- VAST
- VentureBeat
- verification
- Verizon
- vertical video
- video ads
- video duration
- vietnam
- viewability
- Virtual Reality
- Vodafone
- Voice Control
- Volkswagen
- volunteer
- voodoo
- voting
- VPAID
- VR
- VSMCamp
- Vungle
- WARC
- WARC Media Awards
- watchOS
- waterfall
- waterproof
- wattpad
- Wearables
- webinar
- wellness apps
- wfh
- white nights
- White Paper
- Whitepaper
- will it shred
- Will Kassoy
- windows mobile
- Winter Nights
- Wired
- wishbone
- Wizards Unite
- women in media
- women in need
- women in tech
- Women to Watch
- word games
- word smash
- word stacks
- wordscapes
- work from home
- workout apps
- Workshop
- World of Warcraft
- WORLDZ
- worms zone
- WWDC
- WWE
- Xennials
- Xiaomi
- Yandex
- yelena epshteyn
- youtube
- Zeptolab
- ZIG Kinetica
- Zynga